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East African Breweries Limited (EABL) is East Africa's leading branded alcohol beverage business with an outstanding collection of brands that range from beer, spirits and adult non alcoholic drinks (ANADs) reaffirming our standing as a total adult beverage (TAB) company. With breweries, distilleries, support industries and a distribution network across t...
This role is responsible for the creation of all the must-have and focus Brand Shopper Marketing growth drivers across all beer brands for KBL. This role will lead a team of 4 to develop the most efficient and effective Industry leading Shopper Marketing Growth Drivers. The growth drivers developed must grow our share, but also drive equity and penetration growth. The role requires the individual to transform our growth drivers to be ‘channel’ ready. There is a requirement in this role to develop growth drivers that deliver against all aspects of the ‘path to purchase’ and not just at the ‘Moment of choice’
Key outcomes:
With the change in structure the role and scope of the Shopper team will change and as part of this the incumbent will play a key role in setting out and defining the new responsibilities and ways of working.
Budget Responsible:
Top functional capabilities for this role:
Top 3 leadership capabilities for this role:
What would you need to demonstrate to be successful in this role?
What would we expect you to develop in this role?
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