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East African Breweries Limited (EABL) is East Africa's leading branded alcohol beverage business with an outstanding collection of brands that range from beer, spirits and adult non alcoholic drinks (ANADs) reaffirming our standing as a total adult beverage (TAB) company. With breweries, distilleries, support industries and a distribution network across ...
Job Description
CONTEXT / ENVIRONMENT
The trading environment of the FMCG category is changing from a pure commodity approach to brand and image building. Key Accounts are slowly emerging, which will result in specialization and concentration of decision power. To gain competitive advantage and to enhance brand, volume and profit performance the trade marketing and distribution organizations need to successfully implement EABL’s trade marketing and distribution standards. The role of the Trade Marketing Representative is to manage his/her territory in order to achieve the brand, availability and merchandising and promotion objectives of the area plan.
The TM&D representatives will cover the retail outlets on the basis of a pre assigned route/plan.
PRINCIPAL ACCOUNTABILITIES
KNOWLEDGE, SKILLS AND EXPERIENCE
Skills
Knowledge
Experience
Ideally the TMR should have worked as a distribution / sales rep for a period of 2 years.
KEY SUCCESS FACTORS
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