Public Relations and Communications Specialist at Royal Flora Holland

Job Purpose

The Communications Specialist for the East Africa will implement a communications strategy and key PR activities for Kenya and Ethiopia. The candidate shall be responsible for communicating and influencing key stakeholders, attracting partners and contributing to retaining existing members. (S)he shall ensure strong and consistent branding and messaging in line with processes and procedures from head office in the Netherlands.

Key Responsibilities

Content Management

• Design and create web content, including monthly newsletters and promotional brochures for various events.
• Contribute content for Africa to be covered in FCI magazine and Let it Grow
• presentations, official letters, invitations letters and many more
• Branding: in charge of creating uniform letter heads and template, banners, promotional items e.g. shirts, notebooks, jackets etc.
• To preserve the company's brand and help everyone move in concert with the company's mission

Trainings and Workshops

• Coaching and training the commercial team on effective communication to customer.
• Organize and plan members council workshops
•  In charge of office activities and events such as team building, new staff on boarding and induction program, training schedule for the year, Exhibition etc.
• Ensure that all staff are trained and supported in the brand guideline implementation
• Engage and inspire staff, suppliers and growers around the brand strategy; and ensure appropriate RFH-branded wear, signage and collateral.

Communications and Strategy

• Create and implement yearly communications for both commercial team.
• Develop and implement a strategy to help improve (international) communications in different departments.
• Work with the commercial team to identify trends and development that might impact our members
• Responsible for Grower and employee engagement
• Deliver the company's strategic message to all its audiences: customers and potential growers, shareholders, employees and regulators.
• Identify customer needs through market research and analysis
• Build and maintain relationship with growers
• Improve employee retention by 10%. Having 90% of customers provide excellent or very good reviews.
• Increasing sales for GSS by at least 40% through facilitating creative problem solving workshops
• Encourage participation among growers and customers.
• Evaluate and manage new strategic business opportunities
• Media articles and editorials in support of the company

Job Qualifications

• Degree in Journalism, Communications or PR profession
• At least  4 -6 years’ work experience in journalism, communications and PR /media relations
• Solid understanding of Kenya, Netherlands and Ethiopia working  culture
• Proven track record of high-level events planning and other communications activities
• Experience working in international development preferred
• Significant photography experience; videography preferred.
• Knowledge of basic photo and video editing skills
• Basic knowledge of social media, such as Facebook and twitter
• Overseas work experience in the developing world, preferred but not necessary 

Travel: Ability and willingness to travel regionally up to 35-40%