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  • Posted: Aug 21, 2018
    Deadline: Not specified
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    The Coca-Cola Company, which is headquartered in Atlanta, Georgia, is an American multinational beverage corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups.


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    Marketing Manager Kenya & Tanzania

    Job description

    Job ID: R-17266

    Position Overview

    • Develop marketing and business strategies, through the strategic & annual business planning and brand planning process, linking effectively the marketing plans to comprehensive business analysis based on data & insights. Provide marketing thought leadership to the TCCC franchise operations & Bottling system for identifying, creating and prioritizing profitable volume opportunities for the TCCC brand portfolio. Geographic responsibility: Kenya & Tanzania for all portfolio, Portfolio Responsibility: Nutrition (Juices and VAD) across ECAF.
    • Execute integrated marketing programs & innovations pipeline, that maximize profitable, recurring volume growth and increase the long-term value of TCCC brands within the portfolio. Nurture an effective collaborative working relationship & routines with Bottling system, Franchise functions, Business Unit Central Marketing & other supporting service units, as well as
    • external agencies to ensure proper field execution of marketing strategies.
    • Responsible for Brand P&L (all brands in Portfolio), accountable for delivering UC, GP, Share, DME management and Brand Contribution goals, managing day-to-day, ensuring plan execution, implementing corrective/adjustment actions to maximize monthly operating income.
    • Lead, motivate and develop capabilities of the reporting Marketing Team, providing coaching & feedback through the performance enablement system and align on development plans based on marketing competency assessment

    Key Duties/Responsibilities

    Function Specific Activities:

    • Develop Marketing & business strategies and plans in line with data & insights through the SBP & ABP business planning process, and provide marketing thought leadership to TCCC system
    • Execute Marketing programs as per brand plans through detailed project management & routines, and execute through franchise IMC & country marketing teams, agency partners & bottling system
    • Manage Innovations pipeline development in line with portfolio strategy, through the CIF Gate process and implement & track in-market launches 15%
    • Provide Franchise leadership/manage Bottler relationship & build commitment/sell-in marketing plans & innovation pipeline 15%
    • Collaborate closely with Franchise IMC and BU central marketing function, including developing business briefs/providing input to the marketing factory process in order to bring to life locally relevant marketing campaigns
    • Lead Marketing team and provide coaching/feedback through performance management system, and build Marketing team capability based on marketing competency assessment
    • Communication Complexities
      • Extensive High Level Strategic / Operational Interaction with:
      • Internally: Franchise General Manager, BU Marketing Director, Franchise IMC & Central Marketing Brand & IMC teams, Franchise Operations & Functional Teams
      • Externally: Bottling Partners Leadership teams (Country & Group) - CCBA & independent bottling partners, external agencies (media, creative, experientials, PR, digital)
      • Nature and Purpose of the Interaction:
      • Develop and align marketing and business strategies and plans to deliver sustainable system profit growth
      • Execute marketing programs & innovations as per plans
      • Review performance and propose corrective actions plans where required
    • Analysis
    • Business analysis: brand/category performance based on K&I data (retail audit, brand tracking, qualitative data, market intelligence etc.)
      • Local insights development: based on macro & consumer trends and qualitative research/consumer immersions
      • Input into pricing decisions/OBPPC: based on conjoint analysis
      • Financial analysis for innovation projects: based on value chains & investment appraisal
      • Post-implementation reviews of marketing programs & innovations to evaluate effectiveness/ROI
    • Brand P&L and DME analysis
    • Innovation
      • Manage Innovation projects (Product & Packaging) on CIF by working collaborative with other
      • Franchise functions (Innovations manager, operations, finance, commercialization, technical etc.) as well as BU functions where required. Lead across ECAF for Nutrition Portfolio (Juices & VAD).
      • Input into Ways of Working & Marketing processes: within Franchise marketing, collaboration with
      • Franchise functions & BU central marketing & other service functions

    Required Qualification

    • University/Bachelor's Degree
    • MBA will be an advantage

    Job Requirements

    Years of Experience:

    • 10+ Years Experience

    Leadership Behaviors

    • DRIVE INNOVATION: Generate new or unique solutions and embrace new ideas that help sustain our business(encompassing everything from continuous improvement to new product and package innovation).
    • COLLABORATE WITH SYSTEM, CUSTOMERS, AND OTHER STAKEHOLDERS: Develop and leverage relationships with stakeholders to approximately stretch and impact the System (Company and Bottler).
    • ACT LIKE AN OWNER: Deliver results, creating value for our Brands, our System, our customers, and key stakeholders.
    • INSPIRE OTHERS: Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible.
    • DEVELOP SELF AND OTHERS: Develop self and support others' development to achieve full potential.

    Growth Behaviors

    • GROWTH MINDSET: Demonstrates curiosity. Welcomes failure as a learning opportunity.
    • SMART RISK: Makes bold decisions/recommendations.
    • EXTERNALLY FOCUSED: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices or ideas.
    • PERFORMANCE DRIVEN AND ACCOUNTABLE: Has high performance standards. Outperforms her/his peers.
    • FAST/AGILE: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
    • EMPOWERED: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.

    Method of Application

    Interested and qualified? Go to The Coca-Cola Company on cocacola.appvault.com to apply

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