Senior Copywriter at Greenlight Planet

Job description

The Senior Copywriter will deliver the words and verbal content that accompanies visual elements to communication materials. He/ She will work in close partnership with graphic designers & brand managers to create authentic, engaging and compelling messaging.

Key responsibilities for the role include:

• Generate and manage all global communication for Greenlight Planet. The Senior Copywriter will manage communication and content generation on the company's website, corporate brochures and other B2B focused materials.
• Work closely with the Creative Lead, core business unit leaders and the company's leadership team to manage all of Greenlight's key corporate communications across global and regional platforms.
• Generate content for media-worthy stories, press releases and work with external parties (PR companies, media, journalists, etc.) to increase visibility around Greenlight Planet's work and presence in global and regional media.
• Produce and create persuasive and accurate content for partner facing communication such as - trainings, local and international press/PR, product launches, workshops & seminars.
• Lead and Manage multiple projects across Africa and Asian markets including internal team presentations and new advertising pitches for local and international markets.
• Research, collate and disseminate case studies about Greenlight Planet's global distribution methods, agent and customer profiles for use in B2B pitch materials, channel market training and internal knowledge sharing purposes.
• Work with the Director of Corporate Affairs to update and maintain corporate vision, voice and values.
• Work closely with the Social Media Manager on global and regional social media strategy and assist in the process of content generation and market interaction.
• Occasionally apply for relevant global and regional awards and grants.
• Lead generation of communication strategies for product launches and campaigns, generate and proof-read content for consumer facing materials: leaflets, posters, activation campaigns as well as product packaging, and work with global marketing teams to contextualize content for local markets.

The ideal Senior Copywriter has:

• Extremely strong command of written English and Kiswahili languages with a clearly creative hand and an ability to alternate between clean, professional writing and innovative, vibrant market-oriented communication.
• Minimum 4 years’ work experience in a senior copywriting role two of which should have been working directly with content for a global company and mass-market consumer products or services.
• An ability to work well with multiple stakeholders taking input from graphic designers, sales and marketing leaders and senior executives to deliver the right solutions.
• Experience writing for international audiences and strong knowledge of how to alter word choice and communication styles to appeal to a variety of audiences.
• Relationship orientation: this role will require developing strong partnerships both internally and externally (marketing and activation agencies, press, PR, etc.). The ideal candidate is a natural people’s person, one that elicits trust in others and truly enjoys collaboration.
• A strong spirit of innovation, an inherent ability to think outside the box and apply creativity in a practical way.
• An ability to work autonomously and independently; this person will be expected to take inputs from many stakeholders but ultimately drive the brand’s communication strategy with confidence.
• Be able to prioritize a varied workload and work well under pressure and while adhering to strict deadlines.
• Journalistic as well as advertising agency or campaign creation experience preferred.

We are looking for someone who is driven, passionate and excited about the opportunity to bring honest, affordable, energy to homes in Africa and Asia. If this sounds like you, we would love to hear from you.

Greenlight Planet offers a competitive salary, a fun, supportive work environment and opportunities for continued professional growth within a fast-growing global enterprise.

Greenlight Planet believes in equal opportunity for all people, everywhere. It is the reason we exist! So, regardless of your race, color, religion, sex, marital status, sexual orientation, national origin, HIV/Aids status, disability or any other protected characteristic as established by law, we will accept your application and make a decision based on your suitability for the position.