Brand Manager at Unilever

Job description

MAIN JOB PURPOSE

Plays a key role in the development and implementation of the integrated Brand Marketing Plan to achieve short and long-term business goals. Build productive working relationship with Customer Development, CMI, regional category team Finance and Supply Chain to manage the brand’s day to day operations.

Job Summary

• Development of the Brand Marketing Plan by developing and understanding of the drivers of brand growth and brand health and identifying key issues and opportunities
• Execution of the integrated activity schedule ensuring consistency with Brand Key Vision and Brand Vision Plan including communication strategy
• Accountable for the analysis of brand performance and brand health by constantly evaluating performance of national support activities and in-store implementation against measurable objectives (Score Card and Brand Quarterly Tracker).This includes the monitoring of progress against key trial and awareness measures, quality of in-store support, distribution and availability per channel, that is, place, pricing and promotions in-store and initiating measuring the effectiveness and ROI of key activities.
• Identifies solutions and make recommendations to improve effectiveness based on performance monitoring.
• Delivers specific brand projects eg. co-branding with a major retailer.
• Monitors budget spend and provides timely communication to relevant stakeholders on overspend / cash availability

Key Requirements

• Bachelor Degree, Post graduate business degree preferred (MBA)
• Preferred 4 years’ experience in marketing
• Preferred FMCG experience
• Project Management skills
• Customer Marketing exposure

Location

Kenya-Nairobi-Nairobi-Nairobi