Executive – Marketer at Tata Africa Holdings (Kenya) Ltd

Vertical / Department: Distribution

Level: L3

Key Responsibilities:

• Research and analyse market trends, demographics, pricing schedules, competitor products, and other relevant information
• Track product-wise marketing and sales data and create reports for further dissemination to the business heads / marketing head
• Track and recommend market segmentation & product positioning
• Analyse competitor trends and marketing strategies
• Oversee and develop marketing campaigns for the business in various markets
• Drive communication and promotional campaigns within the markets
• Develop repository of credible market information through both primary and secondary research
• Evaluate and drive usage of social media as a communication platform to targeted audiences
• Liaising with external partners including OEMs, marketing agencies, vendors/suppliers to deploy marketing strategy of the business
• Leveraging multiple mediums of marketing/advertising including trade shows, digital marketing and other OEM led initiatives

Educational Qualifications:

• Graduate

Relevant years of Experience:

• Between 3-5 years of experience

Reports To:

• Head, Marketing (functionally)
• Head, Sales (administratively)

Industry Preference:

• FMCG, Telecom, Automotive

Skills & Competencies:

• Collaboration & team work
• Communication skills
• Analytical skills
• Drive for results
• MS Excel & Powerpoint

Location: Lagos / Nairobi