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  • Posted: Jan 7, 2019
    Deadline: Not specified
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    As Kenya’s trusted property website, BuyRentKenya connects agents and developers with buyers and renters conveniently online. Find your next home Whatever your needs and budget, easily find your new home in our range of Kenyan properties for sale by owner or by qualified real estate agents. You can easily compare prices of investing in a new developm...
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    Email and Mobile Marketing Specialist

    Job Description

    Role Summary: Creating marketing campaigns and working with the company's PR Coordinator lead to see them executed.

    Reporting into: BRK Marketing Manager

    Marketing Channels: Email, Mobile Apps, WhatsApp and SMS 

    KEY RESPONSIBILITIES

    Organizational:

    • Communicate with colleagues and share insights on Slack
    • Utilise Trello to update task status
    • Weekly coordination and training with direct report 

    Reporting:

    • Update the Channel Master as required
    • Analyse KPIs performance and gather insights to improve the channel
    • Monthly completion of channel actuals vs targets in forecasts 

    Functional:

    • Write, have approved, execute and conclude channel improvement briefs on time
    • Continuously conduct content and creative testing to determine long-term effectiveness of test campaigns versus control frameworks
    • Own the process of creating, growing and maintaining the health of subscriber lists to improve reach and drive engagement
    • Support new offline and online projects/initiatives by the businesses
    • Manage channel ad placements and blast campaigns
    • Work closely with direct report to regularly analyze results, produce and communicate insights, and make relevant course corrects to drive KPIs
    • Monthly check that automated campaigns (e.g transactional emails) are triggered as per logic document and actively escalate any issues found
    • Draw insights on best practices, campaign enhancements, and new industry trends
    • Coordinate with design and content teams for visual assets and content 

    KEY RELATIONSHIPS

    • Email and Mobile Marketing Expert
    • Marketing Manager - Property
    • Email and Mobile Marketing Colleagues
    • Content Marketer
    • CRM Support Agent
    • Graphic Designer
    • PR Coordinator

    KEY SKILLS AND COMPETENCES

    Required:         

    • Basic understanding of digital marketing with an interest in email and mobile marketing (push notifications, SMS, and in-app advertising)
    • Experience with web analytics tools such as Google Analytics
    • Strong analytical and reporting skills with a keen attention to detail
    • Ability to work in a fast-paced, team environment
    • Basic understanding of HTML for email template coding
    • A fast learner and all-around team player

    Desired:

    • Working experience in online marketing
    • University degree in Marketing, IT, Economics or a related field
    • Practical understanding of email and mobile marketing concepts
    • Strong copywriting skills for creating compelling messages

    Method of Application

    Please send your application to careers@buyrentkenya.com

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