Communications (Social media campaigns) at UNDP

Background

UN Women, grounded in the vision of equality enshrined in the Charter of the United Nations, works for the elimination of discrimination against women and girls; the empowerment of women; and the achievement of equality between women and men as partners and beneficiaries of development, human rights, humanitarian action and peace and security.

The Policy Division develops and implements the UN Women programme of work on analysis, research and knowledge management that provides the evidence base for the advice and guidance UN Women provides to the intergovernmental process, the UN system, and to UN Women staff working at country and regional level. It undertakes issues-based research; analyzes data on country, regional or global trends; builds a knowledge base on policy commitments and their implementation; proposes evidence-based options for global policy, norms and standards and for UN Women’s flagship programmes; and contributes substantive inputs to policy advocacy and technical cooperation programmes.

The Economic Empowerment Section, through its EU-funded WE EMPOWER programme within the Policy Division, manages its main website, www.EmpowerWomen.org and associated social media platforms, namely Twitter and Facebook.

EmpowerWomen.org, the global movement for women’s economic empowerment, engages since 2013 gender equality advocates and empowers women to achieve their full economic potential in more than 190 countries. Empower Women equips over a million women and men with resources, opportunities and a global platform to become change-makers and leaders in their communities.

In 2019, UN Women will roll out two campaigns aimed at promoting gender equality and women’s economic empowerment in the future of work. Reporting to the Policy Adviser for WEE and WEPs, and under direct supervision of Communication and Visibility Analyst, the Social Media Campaigns Consultant will work closely with the Communication and Visibility Analyst to post all web and campaign content on the Empower Women social media channels.

Duties and Responsibilities

Summary Of Key Functions

• Provide support to Empower Women social media and communication work.

Provide support to Empower Women social media and communication work:

• Schedule various daily posts on Empower Women social media platforms (Twitter and Facebook);
• Gather intelligence on online user behavior and suggest solutions on to engage them better on EmpowerWomen.org and social media channels;
• Manage the Empower Women contact databases for outreach and communication;
• Support the planning and delivery of digital and social media campaigns to attract the attention of policy makers, private sector, bloggers, academia, donors, practitioners, politicians, and volunteers;
• Scan and monitor digital and social media sites, identify opportunities for the WE EMPOWER and WEPs community on digital platforms of other organizations;
• Coordinate inputs to newsletters and informational notes targeting current and potential users of the Empower Women and WeLearn representing all the programmes, projects and initiatives featured on the platform;
• Monitor communications traffic statistics using applications, such as Google Analytics and Constant Contact, for monitoring and evaluation activities for the section’s programmes.

Impact Of Results

• The key results have a major impact on the overall effectiveness of UN Women’s work on economic empowerment, leading to enhanced impact of the Organization on gender issues and the achievement of equality between women and men.
  
  

Competencies

Integrity

Core values and Guiding principles:

• Demonstrate consistency in upholding and promoting the values of UN Women in actions and decisions, in line with the UN Code of Conduct.

Professionalism

• Demonstrate professional competence and expert knowledge of the pertinent substantive areas of work.

Cultural Sensitivity And Valuing Diversity

• Demonstrate an appreciation of the multicultural nature of the organization and the diversity of its staff;
• Demonstrate an international outlook, appreciating difference in values and learning from cultural diversity.
  
  

Ethics And Values

Core Competencies:

• Demonstrate and safeguard ethics and integrity.

Organizational Awareness

• Demonstrate corporate knowledge and sound judgment.

Development And Innovation

• Take charge of self-development and take initiative.

Work In Teams

• Demonstrate ability to work in a multicultural, multiethnic environment and to maintain effective working relations with people of different national and cultural backgrounds.

Communicating And Information Sharing

• Facilitate and encourage open communication and strive for effective communication.

Self-management And Emotional Intelligence

• Stay composed and positive even in difficult moments, handle tense situations with diplomacy and tact, and have a consistent behavior towards others.

Conflict Management

• Surface conflicts and address them proactively acknowledging different feelings and views and directing energy towards a mutually acceptable solution.

Continuous Learning And Knowledge Sharing

• Encourage learning and sharing of knowledge.

Appropriate And Transparent Decision Making

• Demonstrate informed and transparent decision making.

Functional Competences

• Excellent skills in managing cutting-edge content management systems and strategies;
• In-depth understanding of social media platforms, tools and strategies, including for driving traffic to web portals;
• Experience advocating for gender equality and women’s empowerment;
• Ability to organize and complete multiple tasks by establishing priorities;
• Capable of handling large volumes of work under time constraints;

• Establishes, builds and sustains effective relationships with clients, demonstrating understanding of client’s perspective; anticipates client needs and addresses them promptly.

Education

Required Skills and Experience

• Master’s degree (or equivalent) in communications, information technology, social sciences or related fields.

Experience

• Minimum 2 years of relevant experience in the field of communication and electronic knowledge management initiatives;
• Experience in working in a multicultural and web-based environment.

Languages

• Fluency in English is required. Working knowledge of another UN official language is an asset.