Customer Marketing Executive at William Grant and Sons

Job description

Customer Marketing Executive required to manage selected Off and On Trade customers to drive the WG&S portfolio in order to gain new listings, improve positioning and maximise On/Off Trade display opportunities.

Manage compliance levels across the trade and build long term business relationships with our customers.

Responsibilities:

• Improve visibility and display positioning of the WG&S portfolio and drive new listings in both On and Off Trade channels in line with set targets.
• Execute brand standards within the Off Trade to achieve recommended product price points.
• Implement shopper marketing activations in the modern Off Trade to drive consumer awareness and frequency of purchase.
• Negotiate activations, promotions and displays to increase sales-out and visibility of WG&S brands.
• Work closely with the distribution team in order to maximise efficiency in distribution.
• Effectively manage the set call cycle to maximise productivity. The call cycle will include key account customers as well as prospects.
• Compile a monthly report detailing successes, challenges and next month’s plan for the Country Manager and wider East Africa team.
• Ensure that successes, best practice and other important regional messages are cascaded to the wider MEA team by sharing and promoting ideas from the monthly report,
• as appropriate.
• Manage and track the activity spend and operating costs in line with budget.
• Research proposals to drive new business opportunities in both On and Off Trade channels and make recommendations on the best course to the Country Manager.
• Complete and submit all reporting, expenses and other administration requirements in a timely manner for the East Africa team, liaising with distributors, vendors and agencies for all reports and data management as necessary.
• Activation, analysis, measurement and evaluation of all trade promotions, ensuring trends discovered are shared with the East Africa and wider MEA team.

Skills, Qualifications and Experience:

• Educated to degree level, or equivalent
• Strong numerical skills with the ability to identify insights from data
• Commercial experience with strong focus on customer marketing
• Excellent interpersonal skills; able to express yourself in a clear, succinct, compelling and energetic manner
• Demonstrates professionalism, credibility, trust and respect both internally and externally.
• Fluent in English, with any additional languages such as French an advantage