Senior Campaigner at Purpose PBC

Job description

About Purpose

Purpose is a global home for public mobilization and storytelling on the world's most pressing issues. We create new campaigning labs and movement organizations, consult to leading organizations, and make technology and content that enables people around the world to build their own power.

Purpose brings together world-class talent across the disciplines of campaigning, political strategy, creative content development and distribution, and data analysis to build ambitious new models for public mobilization and engagement.

Powered by new technologies for participation, our work reframes issues, engages new audiences, shifts public narratives, and ultimately drives targeted action that shifts decision-makers and creates lasting impact.

Join the team that helped make possible THIS, THIS, and THIS.

About The Role

As a Purpose Senior Campaigner, you will:

• Lead on the development of integrated grassroots campaign strategies (digital, grassroots, paid, earned, owned, partnerships, influencers etc.) that move people to action and change public narratives
• Play a critical role in campaign execution, including developing campaign content (e.g., writing email and social media copy), executing offline tactics and stunts, running experiments (e.g., A/B email subject line tests), monitoring metrics, and sharing data-driven results
• Develop approaches to engage new audiences on important issues through creative campaign concepts and content that optimized for participation and public engagement
• Develop campaign narratives and identify storytelling opportunities and channels
• Oversee the development of campaign content in partnership with the Purpose creative team, including videos, graphics, and digital experiences
• Analyze the issue landscape and identify opportunities for interventions for impact
• Lead campaigns from research and analysis to strategy to concept through to planning, execution and measurement, in partnership with creative
• Represent Purpose in fundraising and partnership conversations, and drive these relationships forward
• Develop and present professional and high quality client-facing deliverables, such as strategy presentations with clear flow and focused recommendations, campaign plans outlining goals, audience, channels, partnerships, timeline etc.

This is what a day in the life of a Purpose Senior Campaigner looks like:

• You will be developing advocacy campaign strategies and tactics that shift narratives and move people to action
• You will be developing organizing strategies and tactics to build and engage communities of supporters in advocacy campaigns
• You will be developing communications & marketing plans to bring advocacy campaign messages and calls-to-action to target supporter audiences, both online and offline
• You will be producing advocacy campaign assets and tactics: from writing emails, mastering social media for good to organising a crazy stunt. Whatever it takes -- you'll do it.
• You will be involved in the development of creative content including short viral films, website and digital experience and writing copy.
• You will be working in partnership with a diverse range of groups from grassroots activists, media and some of the world's biggest institutions.

If these are things that get you out of the bed in the morning we want to hear from you:

• Obsessively thinking about how to make the world a better place.
• Obsessively asking who holds the power, and how to move people to action
• How to tell stories that stop the heart and move the mind
• The internet. What works on it, why and how you can create the next viral hit.
• Why are the things you care about not on the homepage of the New York Times and how you get them there

About You

• Experience in political advocacy, organizing, digital activism, public policy, or creative campaigns
• Proven ability to deliver creative campaigns that move people to action
• Ability to work and lead project teams under pressure and tight deadlines, and stay organized to get a campaign out the door
• Excellent writing and communication skills
• Demonstrable strong analytical and strategic thinking and campaign planning skills
• Strong teamwork skills, comfortable in a highly collaborative team culture and a hierarchical team structure
• You're a person of integrity, people enjoy working with you, and you're personally committed to progressive and humanitarian values