Brand Manager at Diageo

Scope

The job holder works closely with the Marketing Manager, Tusker to

• Develop and implement annual Marketing Business Plans with Shopper Insight & Sales team to ensure that field activities are in line with brand strategies;
• Consumer Planning & Research for provision of up to date brand performance and consumer insights;
• Global Brand Teams for brand strategy search & spin;
• Advertising Agencies for effective brand communication;
• Media & Digital agencies for brand communication planning and media spend optimization;
• Group procurement for prompt availability of quality collateral and at budgeted cost;
• Finance for cost/budget controls and brands profitability;
• Production department for monitoring product quality and availability and
• PR agencies to drive accurate and positive brands narrative.

Dimensions:

Financial, Market Complexity & Leadership responsibility

Financial

Deliver the F’20 MBP in line to delivering the F22 mainstream beer ambition for Tusker Lager & Cider.

Leadership Responsibility

• Candidate must be positive, assertive yet empathetic leadership, with exceptional ‘soft skills’ to enable delivery through high degrees of collaboration and partnership, especially among our agencies and multi functional teams.
• Extremely high commitment to work with many and different projects, learn fast and deliver quickly.
• You have a brilliant external radar understanding best practice from adjacent markets and categories and you will win the hearts and minds of the organization annexing resources and support to ensure KBL wins in the market.

Purpose of Role

Protect, grow and build Tusker Lager and Cider by managing demand for the brands to achieve budgeted volume, market share and profit objective by developing and effectively implementing marketing activities.

Top 5 Accountabilities

• Commercial Analytics: Analyzing business, brand performance & market research data and propose corrective action to enhance the brand performance & strategy.
• Influencing & Inspiring: You will build deep and authentic relationships within the KBL cross functional teams as well as 3rd party agencies, hold teams to account on deliverables. Work in service of big business outcomes- fewer activities with maximum impact.
• Marketing Flair: You will have a great understanding of the key marketing elements that deliver success brand building: consumer insights, pricing and promotion, packaging, TTL launch campaigns. You are focused on delivering scale reach with impact.
• Commercial Excellence. You will partner with the commercial team developing a deep understanding of channel segmentation, trade persuasion tools, competitive context, route to consumer and the resources required to deploy growth drivers successfully within the stipulated guidelines.
• Culture: You will be expected to be an active member of the beer team as well as wider marketing and commercialization organisations who will foster team collaboration and enabling an environment that allow for team cohesion.

Qualifications & Experience Required:

• A Bachelor of Commerce Marketing or Business Degree or equivalent
• You must have 7+ years of marketing experience in a market & have genuine expertise in all aspects of marketing.
• You have a strong spike in project management, creative development and have a strong track record that demonstrates this.
• Ideally you have experience in commercial or customer marketing.
• You are a self-starter, you are motivated by seeing opportunities and bringing them to life.
• You communicate with flair and inspire those who you work with.
• You recognize that success in role means delivering for KBL, you build the relationships and the humility to drive the right outcome.