Communications and Social Media Coordinator at Homes Universal LTD

DUTIES AND RESPONSIBILITIES

Communications

• Write content for both print and Web including the company website, blog, brochures, and newsletter.
• Plan and implement a communications and PR strategy.
• Serve as the organization’s media liaison and formal spokesperson.
• Organize and direct promotional events such as expo’s, activations etc.
• Recommend techniques to improve the company’s public image.
• Collecting data and maintaining databases, media lists
• Draft, plan and implement communications strategies
• Draft, edit and disseminate communications copies (e.g. press releases, invitations, reservations, social media posts)
• Maintain frequent touch and perfect relationship with media networks.
• Liaise with Marketing, Sales and design teams to ensure brand consistency and achievement of the common goal. 

Social media

• Plan and implement social media strategy
• Monitor the company’s social media and online presence.
• Managing the group’s social media sites by ensuring regular updates, client queries have been followed up and there is consistent brand management.
• Engage in dialogue and monitoring clients issues are addressed by the relevant department.
• Prepare and manage digital marketing budget
• Develop and manage digital marketing campaigns aligned with business goals.
• Review new technologies and keep the company at the forefront of developments in digital marketing
• Preparing regular accurate reports on digital marketing campaign’s overall performance
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Maintain high levels of customer and follower interaction
• Collaborate with agencies and vendor agencies.
• Manage end-to-end digital projects

REQUIREMENTS:

• Bachelor’s Degree in Marketing, Communications, English, Public Relations or Journalism.
• A minimum of 5 years’ experience in digital communications and marketing.
• Possess a solid understanding of effective marketing techniques.
• Must have excellent writing and editing skills.
• Be able to communicate clearly and effectively.
• Strong time-management and organizational skills.
• In-depth knowledge of various social media platforms, best practices, and website analytics
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Understanding of media relations and digital media strategies
• Solid editing, research and communication skills