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  • Posted: Jul 10, 2019
    Deadline: Not specified
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    The Institute of Software Technologies (IST) was established to address the ever-increasing need for high-quality IT skills training for professionals. A proven provider of emerging technology training, our reputation is one of delivering excellent, cutting edge education - presented by the most knowledgeable and experienced practitioners in the industry.
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    Marketing Executive

    Reporting

    The Marketing Executive shall report to the Business Development Manager.

    Key Areas of Responsibilities

    • Develop and manage digital campaigns
    • Content creation – writing blog posts, articles, newsletters an material for social media channels.
    • Social media marketing – creating, managing and growing the company’s presence through blogs, Twitter, Youtube, Facebook and other strategically relevant online properties.
    • Manage and maintain the organization’s website
    • Produce new content for our products, constantly innovating to push new ideas and formats and measuring how well those ideas perform.
    • Track and analyze website traffic flow and provide regular internal reports.
    • Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improvising conversions.
    • Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments.
    • Monitor and develop reports on competitor activity within social media spaces.
    • Make calls to the potential leads and arrange meetings with them.
    • Meet corporate customers walking in with training enquiries or meet them as per the meeting schedule.
    • Identify and Counsel the corporate customers for their training needs.
    • Do the training gap analysis and set the training objectives.
    • Prepare quotations, send them to client on time and follow up with them.
    • Work towards building partnerships with corporate and with recruitment agencies.
    • Attend/conduct seminars and exhibitions.
    • Take corrective actions (if any) as determined by sales head after analyzing the sales performance.
    • Maintain and update sales database and will regularly maintain a mail shot to all the enquiries

    Qualifications And Experience

    • A Diploma/BA in Communication, Marketing, Graphic design and any other related qualification.
    • Conversant with editing software- Adobe Creative Suite: Photoshop, illustrator, lightroom, Indesign will be an added Advantage.
    • Relevant work experience in archiving, research and publishing.
    • Writing skills: You need excellent writing, editing and proofreading skills. Excellent editing, writing and communications skills to ensure standards, quality, consistency and tone.
    • Creative skills: You need the creative ability to devise and research creative content.
    • Digital skills: Familiarity with information technology, especially digital means of communication, is essential. 

    Remuneration: Based on skills and experience

    Method of Application

    Send your application to hr@stl-horizon.com

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