Reports to: Head of Marketing
Job Summary: As the Demand Generation Manager, you will be responsible for generating interest and leads at the top of the funnel in a multi-channel strategy. We’re looking for a data-driven
experimenter willing to work intimately with our sales team and the head of marketing to help define and refine programs that target, nurture, and interest our target market. The purpose is to use marketing to accelerate the development of the sales pipeline.
Responsible for balancing the company’s account-based marketing initiative with the broader strategy, management, and execution of our outbound marketing campaigns, the ideal candidate will
understand or is interested in implementing best practices and processes for lead generation, target marketing, and end-to-end buyer’s journey analysis. This role is expected to build and refine marketing programs, making adjustments based on A/B testing, campaign results, and team feedback.
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