Digital Marketing Manager at Ringier One Africa Media (ROAM)

Job Summary

Your mission is to develop, implement, track and optimize our digital marketing campaigns across all digital channels, from concept to execution. You will work with the digital marketing support team to launch campaigns and initiatives on time, on budget and with requisite impact.

Head of Marketing (Jobs)

Duty Station: Nairobi, Kenya OR Capetown, SA

RESPONSIBLE FOR

• Performance Marketers
• Push Marketers
• Design team
• SEO Team

KEY RESPONSIBILITIES

• Design and oversee key aspects of our digital marketing department including our marketing database, email, and pay-per-click advertising campaigns.
• Monitor campaign budgets.
• Prepare accurate reports on our digital marketing campaign’s overall performance.
• Coordinate with digital channel specialists to improve marketing results.
• Identify the latest trends and technologies affecting the digital marketing industry.
• Work with the digital marketing team to brainstorm new and innovative growth strategies.
• A mix of execution and management, will have to balance both.

KEY RELATIONSHIPS

• Head of Vertical
• Group Marketing team
• Business CEOs
• Product & Tech Team

SKILLS / QUALIFICATIONS REQUIRED

• 3-5 years of experience in digital marketing role
• Must have managed a team of at least 3-5 people.
• BS/MS degree in marketing or a related field.
• Proven working experience in digital marketing.
• Demonstrable experience managing SEO/SEM, marketing database, email, display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website analytics tools (e.g., Google Analytics, MOZ etc).
• Experience in setting up and optimizing Google Adwords campaigns.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Interpersonal skills to help them work with cross-functional teams.
• Analytical skills to determine marketing effectiveness and ROI of customer engagement efforts.
• The ability to take responsibility and handle the pressure
• Methodical and well organised.