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The Coca-Cola Company, which is headquartered in Atlanta, Georgia, is an American multinational beverage corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups.
Job Summary
Provides analysis and delivery for integrated marketing communications programs within assigned brands and/or geographies; assists in ensuring marketing communications are integrated and deliver brand and business objectives; utilizes the proper tools, systems and metrics for maximum effectiveness. Individual contributor with comprehensive knowledge in specific area; ability to execute highly complex or specialized projects.
Key Duties And Responsibilities
Strategic Planning
Develop relevant Brand Stories that shape behavior:
Develop Brand Experiences that shape choice, build habits and drive transactions:
ROI - Focus on business results:
Productivity Driven:
Agency and Partnership management:
P4P implementation -in collaboration with procurement identify agencies and partners, negotiate SOW, manage and inspire, build TCCC capability, compensate and evaluate based on business objectives.
Specialized Championship:
To be the specialized expertise skillset custodian, building capability across the IMC organization, providing guidance, input, feedback and proactively sharing best practices across the IMC team and the system.
Required Qualifications
Educational Requirement: University/Bachelor's Degree , Postgraduate/Master’s Degree
Our Growth Culture
One of the reasons our company continues to thrive after 130+ years is having a company culture that supports and rewards behaviors that lead to growth. Our “Growth Behaviors,” as we call them, are ways of being and working that help to make us successful. Think about how you can bring this to life in your next role at Coca-Cola.
Curious
Keep seeking, never settle. Staying curious about what is outside, and two steps ahead inspires us to challenge the status quo. Having the courage to look and leap is the way we grow. Because asking “what if?” pushes us to the next level as people and as a company.
Empowered
Make it happen. True empowerment is the result of taking responsibility. This means giving yourself permission to see it, say it and do it, and owning the outcomes. Because we move forward faster when we all take action.
Version 1.0, 2.0, 3.0
Push for progress, not perfection. There are very few overnight successes. Greatness is borne of many little victories (and failures). Share v 1.0, test it, and make it better. Then create the next version. Because the moment we think something is perfect, it will be obsolete.
Inclusive
Include, value and trust each other. We are smart alone but together we are genius. This means being inclusive, giving the benefit of the doubt and being responsible for each other. Because, for our company to thrive for the next 100+ years, smart isn’t enough. We need genius.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
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