Develop and update consumer portrait, consumer engagement funnel for her/his brands.
Responsible for leading Integrated Commercial Plan gate 1 and facilitate gate 3 by identifying the key opportunities (incorporating local understanding on shoppers, category, customer, competition, channel and external environment).
Contribute to development and execute strong, functionally aligned brand and Integrated Commercial Plan. Track and monitor the performance, health and strategic alignment. Understand business impact of Product Fixed Marketing Expenses, implementing and tracking spend to plan.
Accountable and responsible for implementing activities that deliver Category/ sub Category growth based on consumer, shopper and customer requirements as identified in Integrated Commercial Plan.
Provide local insights for communication campaigns, Nestlé Product Development and brand plans. Analyses consumer trends and highlights issues and opportunities.
Understand shopper behaviour & in-store environment, contribute to category/channel/customer strategy, input into the pricing strategy, propose products and sizes for key channels and key customers.
Source, update and communicate latest developments, trends, initiatives and competitive actions within the category and channels, assessing implications/opportunities for Nestlé categories and brands.
Understand the brand Profit & Loss Statements, identifying opportunities for improvement.
The ideal candidate should possess the following minimum skills and competencies;
Minimum 3 years brand management and/or commercial manager experience in FMCG.
Demonstrable record of success in delivering key commercial KPI’s.