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  • Posted: Oct 22, 2019
    Deadline: Not specified
  • The company opened its first manufacturing facility in Mombasa, Kenya, in 1962, rapidly widening its reach to include further countries in East Africa, and then Southern Africa. In 2003, all operating companies were reversed into the current holding company called Safal Investments Mauritius Limited and conduct its business across Africa as the Safal Grou...
    Read more about this company

    Product Marketing Manager - Coated Steel


    Reports to (designation): Head of Marketing

    • Minimum academic qualification:  Bachelor Business or Marketing degree,
    • Qualifications as an added advantage:  MBA or related course or experience

    Experience required:

    • General work experience (years): >5 years in the channel or product development
    • Leadership/Influencing people: A proven ability to positively influence people towards potential new solutions.
    • Organizational: An ability to engage with internal & external people & departments to obtain support & enthusiasm for new ideas & concepts.
    • Industry: Any Industrial product manufacturing company

    Key Competencies and Technical Skills:

    • Experience in B2B Marketing mandatory
    • Experience in channel management for franchised products & services
    • Experience in product development processes & procedures.

    Main purpose of the position:

    To create policies and procedures to manage the direct & indirect selling of our products & services in our chosen markets. Creating, Managing & Developing channels to market along with selecting & developing the right products and the right time & place are critical success factors.

    Reporting in to this position (designation and level)

    • Routine/Direct: None
    • Functional/Indirect: Channel Management & Product creation for cold formed solutions

     Key responsibilities:

    • Identify product opportunities for evaluation
    • Market Analysis & evaluation of those opportunities
    • Select the right products at the right time & place for optimum profitability.
    • Develop new product lines, solutions & channels to market for those opportunities.
    • Work within the business to ensure that channel partners are adequately trained & that the supply chain is optimized for the delivery of our chosen solutions.
    • Manage the Product creation pipeline for continuous development & sales growth
    • Create procedures & policies on what type of channel partners we want, where, when & why including processes to remove non-performing partners.
    • Develop strategies to energize & motivate our channel partners that enhance our brand & business position & optimise long term profit.

    Budgetary responsibility:

    • Product Development & Channel development research costs

    Method of Application

    Interested candidates should send CV's to

  • Send your application

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Average Salary at Safal Group
KSh 284K from 1 employee

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