Product Marketing Manager at Safal Group

Details:

Reports to (designation): Head of Marketing

• Minimum academic qualification:  Bachelor Business or Marketing degree,
• Qualifications as an added advantage:  MBA or related course or experience

Experience required:

• General work experience (years): >5 years in the channel or product development
• Leadership/Influencing people: A proven ability to positively influence people towards potential new solutions.
• Organizational: An ability to engage with internal & external people & departments to obtain support & enthusiasm for new ideas & concepts.
• Industry: Any Industrial product manufacturing company

Key Competencies and Technical Skills:

• Experience in B2B Marketing mandatory
• Experience in channel management for franchised products & services
• Experience in product development processes & procedures.

Main purpose of the position:

To create policies and procedures to manage the direct & indirect selling of our products & services in our chosen markets. Creating, Managing & Developing channels to market along with selecting & developing the right products and the right time & place are critical success factors.

Reporting in to this position (designation and level)

• Routine/Direct: None
• Functional/Indirect: Channel Management & Product creation for cold formed solutions

 Key responsibilities:

• Identify product opportunities for evaluation
• Market Analysis & evaluation of those opportunities
• Select the right products at the right time & place for optimum profitability.
• Develop new product lines, solutions & channels to market for those opportunities.
• Work within the business to ensure that channel partners are adequately trained & that the supply chain is optimized for the delivery of our chosen solutions.
• Manage the Product creation pipeline for continuous development & sales growth
• Create procedures & policies on what type of channel partners we want, where, when & why including processes to remove non-performing partners.
• Develop strategies to energize & motivate our channel partners that enhance our brand & business position & optimise long term profit.

Budgetary responsibility:

• Product Development & Channel development research costs