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Microsoft Corporation (commonly referred to as Microsoft or MS) is an American multinational technology company headquartered in Redmond, Washington, that develops, manufactures, licenses, supports and sells computer software, consumer electronics and personal computers and services. Its best known software products are the Microsoft Windows line of operatin...
We are looking for a seasoned Integrated Marketing Communications Manager to join the Central Marketing Organization (CMO) in the Integrated Marketing Manager role.
The Central Marketing Organization (CMO) leads integrated marketing excellence in planning and execution across commercial Solution Areas, consumer business, segments including SMB and Partner, and Marketing engines to drive business outcomes for the Area. With integrated marketing excellence, events & digital marketing expertise, and data-driven insights, CMO delivers quality customer and partner experiences at scale to maximize marketing impact across our connected customer journeys in alignment with global strategies and local business priorities. In everything we do, CMO models our Microsoft leadership values, and nurtures a diverse and inclusive team.
The Integrated Marketing Manager (IMM) role will drive the development and execution of the Integrated Marketing Plan for your focus area, implementing Global Marketing principles and augmenting global strategy and go-to-market (including Global Demand Centers (GDCs) and Global Engagement Programs (GEPs)) through integrated plans that shape audience perceptions and drive new lead generation and nurture and consumption. The role will operate as the local subject matter expert for the GEPs (where available) aligned to the portfolio you support. You will understand and support the implementation of the global content strategy and centralized demand generation plans, augmenting with local insights and activities where critical. You will be the local point of contact for the Corporate demand generation team and where GEPs are available you will be responsible for landing and evangelizing the GDC marketing strategy locally, as well as providing local feedback and insights on GEP landing.
You will lead the v-team of local marketing stakeholders, solution area Product Marketing Managers (PMM), Partner Marketing Advisors (PMAs) and sales and segment teams to build the Integrated Marketing Plan. You will partner with CMO Shared Services in Events, Digital and Data Insights to align local executions across all marketing channels and ensure all activities are set up properly in our tools and systems to enable tracking, reporting and local optimization.
The Integrated Marketing Manager role requires an understanding of the sales organization’s priorities and key focus areas as well as a professional passion for modern marketing techniques and principles. You are a strong performance marketer who understands the complex nature of buying decisions in B2B environments and has insights into key personas of the target audience. As part of the CMO team, the Integrated Marketing Manager embraces the company’s Marketing principles, is a local Microsoft Brand Steward, and drives ongoing improvements in maximizing local marketing spend and driving marketing efficiency, marketing impact, and scale.
Responsibilities
Qualifications
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.
Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work
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