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The Coca-Cola Company, which is headquartered in Atlanta, Georgia, is an American multinational beverage corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups.
Job Details
The Franchise Marketing Manager – Islands Mid Africa (IMA) is responsible for leading the development of business & marketing strategies affecting the total portfolio within the cluster; ultimately delivering positive Volume, NSR, PBT & Brand Love growth.
The Company’s effort in building a strong consumer insight driven business growth model across all of the NARTD Beverage categories, coupled with development of scalable programs & tools for implementation in the 12 countries of IMA by our 11 Bottling partners – is critical to our short and long-term business success. This person will be a key contributor in shaping the relationship and strategic plan development with this partner.
The key purpose of this role is the development of market-based strategies & tactics collaboratively with the WABU Marketing leaders, WIMA Franchise Leadership Team, and the Bottling partners to ensure we implement strong plans for consumer-driven business growth. They will also have ownership of key Business Unit initiatives and programs required by the WABU Business Plan, to achieve long-term growth objectives. These programs will require the individual to oversee a team of marketing associates that will collaborate with WABU Central Marketing, Franchise C&CL, Other functions (Finance, IMCC, Operations, Supply Chain, Commercialization), and the Bottlers Marketing & Operations teams to ensure complete delivery of the agreed plan.
The person in this role will be responsible for managing a team of Senior brand Managers and the assistant brand manager to carry out the above business responsibilities. They will be required to balance governance & engagement throughout the planning and implementation of the business plans; ensuring each associate has an individualized career and development plan to follow and grow. As a member of the Growth Leadership team, they will be responsible for providing assessments of their associates and calibration of the Marketing Community through the people development forum process. The person will be part of the WIMA Franchise leadership team and will be expected to contribute fully as a Marketing leader, into the Franchise discussions led by the Franchise GM. The person will be responsible to provide the assessment of the marketing team in the Franchise people development forum as well.
Key Responsibilities
IMA Marketing Plan Development & Implementation
People Management & Organizational Development
Long-Term Market Strategy & Planning
Co-Lead with Franchise Performance & Planning Manager – key long-term strategic recommendations to the General Manager & WABU Marketing Director on Where to Win and How to Win.
Minimum Years Of Experience
12-15 years within TCCC or Other Global FMCG company with a significant brand consumer/product roles. In depth understanding, knowledge and practical experience in consumer marketing and ideally sales/operations management. Demonstrated people management both direct and in-direct over numerous years.
Minimum
Bachelor’s Degree
Preferred: Master’s Degree – preferably MBA or Masters in Marketing
Fluent in English and French
Why Coca Cola WABU/Nigeria
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