Market Research Specialist at Nathan Digital

Job Summary: 

The Market Research Specialist will play a pivotal role in conducting in-depth research and analysis to uncover market insights, consumer preferences, and competitive intelligence. This individual will utilize a variety of research methodologies and tools to gather and interpret data, providing valuable insights that inform strategic business decisions and marketing initiatives. 

Key Responsibilities: 

• Research Design: Design and execute comprehensive market research studies to address key business questions and objectives, including defining research objectives, selecting appropriate methodologies, and developing research instruments. 
• Data Collection: Conduct primary and secondary research using a variety of methods to gather relevant information and insights. 
• Data Analysis: Analyze research data using statistical techniques, data visualization tools, and qualitative analysis methods to identify trends, patterns, and actionable insights. 
• Market Analysis: Evaluate market trends, dynamics, and competitive landscape to assess market opportunities, threats, and positioning strategies. 
• Client Insights: Deep dive into client behavior, attitudes, and preferences through demographic analysis, psychographic segmentation, and trend analysis. 
• Competitive Intelligence: Monitor competitors' activities, product offerings, pricing strategies, and market positioning to identify strengths, weaknesses, and areas of differentiation. 
• Report Generation: Prepare clear, concise, and insightful reports and presentations summarizing research findings, insights. 
• Cross-functional Collaboration: Collaborate with internal teams, including marketing, product development, sales, and executive leadership, to disseminate research findings, solicit feedback, and align on strategic initiatives. 
• Continuous Learning: Stay abreast of industry trends, research methodologies, and best practices in market research to continuously improve skills and knowledge. 

Qualifications: 

• 3+ years of experience in market research, consumer insights, or related roles. 
• Proficiency in research methodologies, including quantitative and qualitative research techniques, survey design, sampling methods, and data analysis. 
• Strong analytical skills with the ability to interpret complex data sets and derive actionable insights. 
• Excellent communication skills, both written and verbal, with the ability to present findings in a clear and compelling manner. 
• Detail-oriented with strong organizational and project management skills, capable of managing multiple projects simultaneously and meeting deadlines. 
• Curiosity, creativity, and critical thinking skills to uncover insights and propose innovative solutions. 
• Ability to work independently as well as collaboratively in a cross-functional team environment.