Communications Associate at iHUB

Job Description

Strategic Communications:

• Design and implement a strategic roadmap for driving visibility for CEP’s activities both online and offline 
• Develop coherent and cohesive communications components that drive visibility for the business
• Create impactful and engaging content and point of reference materials for all programmes and events
•  Drive the growth and improve the engagement of audiences on all of our communications platforms.

Content Creation:

• Generate engaging and impactful content for various channels, including press releases, articles, blog posts, and social media updates.
• Coordinate with creative teams to produce visually appealing and compelling multimedia content.

Media Relations:

• Cultivate and maintain relationships with local and international media outlets.
• Draft and distribute press releases, media kits, and other materials to
• enhance the organization's visibility.

Digital Marketing:

• Manage and curate content for the organization's website and social media
• platforms.
• Utilise SEO strategies to optimize online visibility and engagement.
• Monitor analytics and provide regular reports on the effectiveness of digital campaigns.

Event Coordination:

• Assist in planning and executing events, conferences, and workshops to promote the CEP and its initiatives.
• Coordinate media coverage and ensure effective communication during events.

Brand Management:

• Uphold and enhance the practice's brand identity across all communication channels.
• Ensure consistency in messaging and visual representation.

Community Engagement:

• Act as a liaison between the practice and its community, fostering positive relationships.
• Respond to inquiries, comments, and feedback from the community through various channels.

Monitoring and Evaluation:

• Implement monitoring tools to assess the impact of communication strategies.
• Gather feedback and insights to continuously improve communication efforts.

Qualifications

• Bachelor's degree in Communications, Public Relations, Marketing, or a related field.
• Proven experience in communications, preferably within the creative or cultural sector.
• Exceptional writing, editing, and verbal communication skills.
• Familiarity with digital marketing tools and platforms.
• Strong organisational and project management abilities.
• Knowledge of the African creative economy and cultural landscape is a plus.