Communications & Community Manager at Association of Startup and SMEs Enablers of Kenya (ASSEK)

Duties and Responsibilities

• Communications & Engagement
• Develop and execute comprehensive communication strategies across multiple channels (email, social media, website, newsletters)
• Create engaging content that highlights member achievements, industry insights, and ASSEK initiatives
• Manage ASSEK's digital platforms and social media presence to enhance visibility and engagement
• Facilitate regular communication between ASSEK leadership and members through various touchpoints
• Community Building Management & Networking
• Lead membership recruitment, onboarding, and retention strategies to grow ASSEK's community of startup and SME enablers.
• Develop and maintain a comprehensive member database, tracking engagement levels and member satisfaction
• Create and implement member segmentation strategies to deliver targeted communications and services
• Coordinate membership renewal processes and work with members to address concerns and feedback
• Organize and coordinate networking events, workshops, and member meetups that align with ASSEK's mission
• Foster strong relationships among members, encouraging collaboration and knowledge sharing
• within the ecosystem
• Identify and create opportunities for members to connect, partner, and support each other's initiatives
• Develop member recognition programs and initiatives to celebrate successes within the community
• Stakeholder Relations
• Serve as the primary point of contact for member inquiries and support requests
• Collaborate with senior management to align community initiatives with organizational goals
• Build and maintain relationships with external partners and stakeholders in the startup and SME ecosystem
• Represent ASSEK at industry events and forums to expand network and promote the association.
• Analytics & Reporting
• Monitor and analyze member engagement metrics, communication effectiveness, and community growth
• Prepare regular reports on membership trends, engagement levels, and community feedback for senior management
• Conduct member surveys and feedback sessions to identify areas for improvement and new opportunities
• Track and report on the success of community initiatives and communication campaigns

Qualifications/ Requirements

• Bachelor's degree in communications, marketing, business administration, or a related field
• At least 3-5 years of experience in community management, member relations, or communications, preferably within the startup and SME ecosystem
• Demonstrated experience in building and managing online and offline communities
• Experience working with associations, non-profits, or membership organizations
• Knowledge of the Kenyan startup and SME landscape