ESSENTIAL CHARACTER TRAITS
Customer focus, drives results, nimble learning, decision quality, instills trust, collaborates, self-development, optimizes work processes, action oriented, communicates effectively, cultivates innovation and values differences.
RESPONSIBILITIES & DELIVERABLES
Ensure the implementation of Heifer’s PR/Brand Strategy for Africa (40%)
- Custodian and gatekeeper of corporate narrative/DNA.
- Ensure adoption of all aspects of approved PR/Brand DNA in all content –documents, presentations, brochures, adverts, and speeches.
- Ensure that corporate narrative is deeply entrenched in all internal and external communication and visual expression.
- Ensure that corporate narrative is deeply entrenched in all internal and external communication and visual expression.
- Direct Heifer Africa brand positioning business wide through cross functional and cross-team co-ordination and cooperation.
- Serve as a champion for internal PR/corporate narrative.
- Influence the tone, look, and feel of shared media platforms with close coordination with the Global Communications Team.
- Receive strategic direction and manage relationships/information flow with retained PR consultants.
- Provide feedback and observations towards refining or re-thinking strategies.
Position Heifer appropriately in the public domain. (20%)
- Key media interface.
- Key event organizer.
- Identifies suitable positioning opportunities.
- Mitigates reputation risk.
- Ensure top of the mind awareness for Heifer and achieve the highest visibility in
- the development sector in key media, by ensuring 80% positive media mention.
- Position Heifer for thought leadership through visible collaboration and participation across Africa.
- Identify suitable programs, events and initiatives for media leveraging and positioning.
- Assist with developing the business case for Heifer and ensure visibility with key
- business media, government and the local donor community.
- Ghosts write opinion pieces positioning Heifer Africa experts as thought leaders.
Responsible for Heifer Africa content development - content, look and feel across all media and engagements (20%)
- Assist with development of speeches/presentations/brochures/
- infomercials/ short clip videos.
- Assist with responses to media enquiries.
- Manages all executive external and internal communication.
- Provide high quality, consistent program and thematic content based on approved communication and brand DNA in multiple media channels including press, web, and social media.
- Ensures that content, look and feel positions Africa as aspirational and Heifer as:
- A partner in progress – an organization that prioritizes Africa because of the abundant opportunities in Africa.
- An organization that desires local collaboration with farmers, government, local donors, and international community.
- Competing for big ticket funds.
- Implementing signature projects which enhance local food securityand know Africans can help themselves.
- Interested in climate change impact and issues of water in the Sahel region.
- Deep understanding of Africa after 45 years.
- Collaborate with Global Communications Team on production of high-quality audiovisual context.
Coordinates interaction with critical stakeholders (15%)
- Assist executive management to prioritize and manage engagement with critical stakeholders in media, donor
- community, partnerships, government, and regulators.
- Co-ordinates critical stakeholder management.
- Assists corporate spokesperson(s).
- Minimize friction with critical stakeholders.
- Scans the environment from time to time and identifies future or perceived challenges for Heifer.
- Develop critical stakeholder matrix and expectation management document to be revised from time to time (as needed).
- Develop reputation risk register – identify key reputation risk and advice executive management how to mitigate the same.
- Work with retained consultants and Global Communications Team to implement crisis management document scenario planning and shelf ready responses.
- Develop quarterly schedule of interactions between identified critical stakeholders and executive management.
May perform other job-related duties as assigned (5%)
Minimum Requirements
- Bachelor’s degree in social sciences, humanities, or related degree plus a minimum of five (5) years’ experience in a reputable PR/Brand consulting firm, PR, or Corporate Communications at a large corporate organization preferably multi-national. Excellent written and verbal communication skills.
Preferred Requirements
- Master’s degree in social sciences, humanities, or related degree, plus three (3) years’ experience in a reputable PR/Brand consulting firm, PR, or Corporate Communications at a large corporate organization preferably multi-national. Excellent written and verbal communication skills.
Most Critical Proficiencies
- Knowledge of public relations work applied across all forms of media.
- Strong writing, editing and presentation skills.
- Demonstrated knowledge and skills of building networks, partners and
- collaborations for media and positioning.
- Negotiation skills including ability to listen and persuade.
- Work with a global mindset preferably with demonstrated experience in working
- at local, and global levels.
- Demonstrated experience of working with diverse cultural groups, and gender
- equity approach.
- Experience in taking complex ideas and capturing in accessible ways and
- multiple formats – briefing papers, positioning pieces, publications, press
- releases, and social media.
- Experienced in identifying and managing sensitive media issues and crisis
- Ability to collaborate and build positive working relationships with multiple internal and external partners.
- Experience with the design and implementation of results-oriented
- communication strategies.
- Demonstrated experience managing and/or facilitating events, small convenings,
- and forums of experts preferred.
Essential Job Functions and Physical Demands
- Ability to inspire and support the team and give expression to Heifer’s mission
- through word, media, and public relations activities.
- Constant face-to-face, telephone and electronic communication with
- colleagues and the public.
- Ability to confidently give oral presentations and impromptu speeches to a
- wide range of audiences.
- May require constant sitting and moving, working at a computer for extended
- periods of time, as well as occasional bending and lifting.
- Ability to effectively plan, prepare, and present material and speeches for
- publication that conform to prescribed style and format.
- Outstanding English writing skills and oral communication skills are essential.
- Willingness and ability to travel as needed.
- Willingness and ability to work outside of normal business hours.
- Ability to work with sensitive information and maintain confidentiality.
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