Job Opportunities at The Kenya Meat Commission

Grade KMC 5

Ref: KMC – MO/6/12/2016

Responsibilities for the Marketing Officer Job

• Develop and deliver a comprehensive product development plan
• Coordinate and contribute to the development of new products
• Identifying and coordinate the execution of research projects in support of Commission strategy towards product development/enhancement
• Research on the changing trends in consumers tastes and preferences in meat products
• Liaise with the marketing manager to identify the possible market segments and develop new brands appropriately
• Assist in the development of innovative improvement to existing products as well as the creation of new products
• Liaise with merchandisers and product outlets to identify the specific needs of the customers to satisfy these needs
• Developing and managing brands with the aim of maximizing brand profitability
• Preparing and implementing the annual brand plan
• Generating brand targets i.e. price, budgets, profit, market share and sales in liaisonwith the Marketing Manager
• Developing and implementing brand campaigns and new products
• Monitoring brand performance and initiating corrective action as may be required
• Ensuring brand marketing spends as per budget
• Submitting weekly, monthly, quarterly and annual sales reports to the Marketing Manager

Qualifications for the Marketing Officer Job

• Bachelor’s degree in marketing or related discipline from accredited university
• Post graduate diploma in marketing
• Innovative, creative and analytical talents
• Three (3) years’ experience in developing, launching and redefining products and branding
• Proficiency in computer applications