Social Media Co-ordinator at Access Agriculture

The Position:

Social media is setting the scene for peer-to-peer information sharing. The average time an individual spends on social networks daily in Africa is 3.5 hours mainly via mobile devices. Indeed, about 80% of users in Africa access Facebook via mobile phones. In Asia, the Internet penetration isat 45.6%, with an estimated 500 million people being on Facebook. Concurrently, video is gaining in popularity to the extent that it drives competition between social media platforms.

Access Agriculture seeks to increase awareness of its videoplatforms and to strengthen synergies with other social media platforms by engaging a resourceful, vibrant, self-motivated, hands-on person to handle its social media function.

The position will be based at the Nairobi Office. The incumbent will report to the Knowledge Management Specialist and work very closely with other relevant staff members. Access Agriculturewill pay a competitive salary to the successful candidate based on Access Agriculture’s salary scales for the position and commensurate with experience.

Responsibilities:

• Create a comprehensive social media strategy geared towards increased visibility, membership and traffic to the Access Agriculture and Agtube platforms.
• Update and maintain relevant social media accounts with current information and relevant links, photos, video or other content from Access Agriculture and partner activities and events.
• Post news and announcements in a timely manner using appropriate content and interact with relevant organisations and interest groups.
• Respond to posts, comments or messages to bring value to user’s interactions with Agtube and Access Agriculture.
• Grow Agtube online social networks by increasing the userbase and interactions, and finding users to follow/like/register on the Agtube website with the aim of also driving traffic to the Access Agriculture Farmers’ Knowledge Platform.
• Research and identify articles, stories, resources or other content that is relevant to our user base and to post to social networks in a manner that invites conversation and interaction.
• Tracking the growth and the impact of social media on our organisation mandate.
• Keep abreast of developments in social media to ensure Access Agriculture maintains best practices.
• Use Google Analytics to assess trends and activities on the video portals.
• Work closely with web designers to monitor Agtube to guard quality of content and discourage abuse of the site.
• Under the supervision of the Knowledge Management Specialist, review data on the performance of social media platforms and adjust plans or strategies to optimise reach.
• Complete other social media projects as assigned.

Requirements:

• Proven work experience as a Social Media Strategist or Social Media Manager
• Hands on experience using social media for communicative learning
• Understanding of Search Engine Optimisation (SEO)and web traffic metrics(including Google Analytics)
• An ability to identify target audience preferences and build content to meet them
• Familiarity with social media publishing
• Excellent multitasking skills
• Strong written and verbal communication skills
• Bilingual fluency(English-French)
• Bachelors degree in Marketing, Communications, Media Studies, ICT,or relevant field
• An interest in agriculture and a desire to help improve rural livelihoods