Act! is a not-for profit, non-governmental organization that was established in Kenya in September 2001 and registered under the provisions of Non-Governmental Organizations Coordination Act of 1990. Act! vision is “empowered citizens and communities living a productive life in dignity” while its mission is to “support, partner with and develop local organizations to be effective agents of lasting positive change”. Act’s holistic approach to development is delivered through capacity development and grants management.
Act! through its Peace Building and Conflict Transformation Program, is implementing the Strengthening Community Resilience against Extremism (SCORE) activity whose main objective is to address the root causes of conflict and violent extremism and to reduce the allure of potentially radicalizing messages. SCORE is a five-year USAID Kenya and East Africa Activity that commenced in October 2014 and will end in September 2019. SCORE has three specific objectives.
TOR to Develop Strategic Communications and Outreach Framework For Peace Messaging /Campaigns (ACT-SCO-10-2018)
Objectives of the Communications and Outreach Framework
The main purpose of the of the Communications and Outreach Framework is to implement strategic communications that lead to better integrated approaches for conflict mitigation, outreach and communications programming. The framework will offer perspectives and insights on communications and approaches for preventing and reducing conflicts, to engage, motivate and educate people, change their behaviors and attitudes, and increase their peaceful participation in electoral/political processes.
The Strategic Communications and Outreach Framework should include among others:
The approach will involve among others literature review, field visits/research and an induction workshop on the developed Communications and Outreach Framework to key Act! program staff
The detailed approach will be as follows:
Situational or environmental analysis; The consultant is expected to undertake a situational or environmental analysis which includes among others social listening of demographic data, study findings and other contextual information in order to identify and understand specific issues to be addressed. In addition, examine the current environment as well as the social and political context as it exists in Kenya to guide the vision of the communications and outreach framework/ plan.
Induction workshop: The consultant will submit a Communications and Outreach Framework/Plan and make a presentation to the program staff highlight key areas of messaging, audiences, media and strategies to use to achieve the objectives of the program as far as promoting peaceful co-existence of communities in target Counties.
Reporting and Supervision
The consultant will work under the overall supervision of the Communications Specialist and with support from the Democracy and Human Rights Program Manager, Monitoring and Evaluation Manager and program staff.
Expected Outputs and Deliverables
The deliverables will be assessed against the provisions of this scope of work set for the assignment. In summary, the following are the key deliverables:
Expertise Required and Qualifications
To be eligible to apply for this role, the consultant/s should have:
Duration and Timing of services
The assignment is expected to take 15 working days from the date of signing the contract.
Interested and qualified consultants should submit a write up interpreting this Terms of Reference elaborating the methodology. The same should be accompanied with your CVs (3 pages Maximum per CV) containing a comprehensive profile of similar or comparable consultancies or engagements, daily consultancy rates (in Kenya Shillings per day) and referees. The applications should be submitted electronically to email@example.com with the e-mail subject line clearly marked; Women & Countering Violent Extremism Training -ACT-WCVE-09-2018.
The deadline for submission of applications is Monday 19th March, 2018 at 5:00pm East African Time.
Act! is an equal opportunity employer with zero tolerance to corruption.
Note: All materials to be developed under this assignment are property of Act! and may not be cited or reproduced under any circumstances.