Marketing Manager at Tuskys

Reports To: Ass. Marketing Manager

Job Overview: The marketing officer will be key in assisting the marketing department achieve the strategic goals set out. S/he will be responsible for ensuring actualisation of marketing strategy and creating supporting systems to allow sales targets are achieved.

Core Responsibilities: In charge of coordinating all campaigns for the department ensuring execution of the projects on-ground and provides reports of success and improvement points.

Key Responsibilities

• Working directly with assistant marketing manager to implement marketing strategy
• Implementation of marketing plans, including product positioning, campaign strategies, and market strategy insights.
• Discovery of strategic sales opportunities through cross function collaboration with various departments including Purchasing, Operations etc.
• Ensuring earmarked business opportunities are actualised
• Monitoring team’s performance and motivating them to reach targets.
• Keeping up to date with industry products and competitors.
• Partner with the assistant marketing manager to create marketing strategies and programs to drive traffic and create brand awareness.
• Manage monthly/ seasonal creative and content updates for the brands’, websites and sub-websites, digital and social media.
• Stay on top of local competitors and buzz in the marketplace.
• Manage all aspects of seasonal campaigns for successful implementation.
• Develop budgets, and providing summaries of campaign performance
• Proofread artworks from the advertising agency to ensure accurate and high-quality work.

Qualifications and Core Competences:

• A degree in marketing or related with years’ experience.
• Judgement and Decision Making – Considering the relative costs and benefits of potential actions to choose the most appropriate one.
• Integrity – being honest and ethical.
• Initiative – a willingness to take on responsibilities and challenges.
• Leadership – a willingness to lead, take charge, and offer opinions and direction.
• Achievement/Effort – establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
• Dependability – being reliable, responsible, and dependable, and fulfilling obligations.
• Social Orientation – preferring to work with others rather than alone, and being personally connected with others on the job.
• Attention to Detail – being careful about detail and thorough in completing work tasks.
• Experience managing multiple priorities, while working under multiple, strict deadlines.
• Demonstrated experience working with vendors, agencies and clients.
• Ability to work well under pressure and execute on aggressive deadlines.
• Ability to multi-task, driven to succeed in a fast paced atmosphere.