If you love social media and enjoy creating content that both informs and empowers people, you could be the person we are looking for.
MFA is seeking a qualified applicant to support our growing social media efforts and keep our supporters, partners and the general audiences aware of and engaged in our work
About the post: The person hired will offer support to our offices in Kenya and Uganda.
Responsibilities
- Social media
- Implement and improve MFA’s social media strategy and specific social media strategies for ongoing projects
- Manage our existing social media pages i.e. Facebook, Twitter, Youtube and Vimeo.
- Evaluate the value of creating more social media pages like Instagram, Pinterest and Snapchat.
- Create timely and relevant social media content – including graphics, videos and other multimedia formats that effectively informs and engages our audiences and supports our media and advocacy campaigns.
- Create awareness driven social media campaigns to grow MFAs audiences across its social graph
- Identify social media trends and potential areas of growth in Kenya, Uganda and Africa at large
- Seek, cultivate and build relationships with highly engaged online supporters
- Seek, cultivate and build relationships with influential African social media users: social influencers, celebrities and media personalities to grow MFAs reach and brand awareness
- Monitor and identify trends in social media tools, applications, channels, design and strategy; and look for ways for MFA to adopt them
- Research and recommend effective tools for measuring reach, engagement, impact and other performance measures of social media posts, accounts and campaigns.
- Act on the information by continuously improving MFAs social media posts, campaigns and re-inventing/rebranding accounts where necessary
- Any other duty that may be assigned
- Website
- Assist develop website content i.e. interesting stories that show the impact of our work
- Assist in marketing MFA websites
- Analyze traffic coming to MFA websites and use the data to propose ways of improving the same
- Press engagement
- Create a database of active journalists
- Assist in building a relationship between journalists and MFA
- Assist in producing press releases and press invites
- Project-based communications
- Assist in developing project communication and visibility strategies
- Assist implement project communication and visibility strategies
- Attend MFA field activities and post timely/relevant updates on social media and thereafter write a story for our website
Qualifications and Skills
- Must have more than 3 years’ experience working in a similar or related position
- Must show a keen interest in writing on issues around governance, democracy and community development
- Strong interest in digital media and emerging trends in technology
- Proven experience in press/media relations. Active contacts within local media is desirable and a distinct advantage.
- Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.
- Good research skills
- Good written and spoken English language skills
- Be full of energy, enthusiasm, and initiative and a good team player with humor.
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