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Kenya Job Search Report 2024

Updated on Jan 30, 2024 3105 views
Kenya Job Search Report 2024

MyJobMag is a leading career platform in Kenya that connects great candidates with employers in Kenya. With over 1.7 million people using our platform every month, we are solving a critical problem in the recruitment space in Kenya.

Over the past seven years, we have published thousands of job adverts for employers in Kenya. To support job seekers, policymakers, and consultants in further understanding Kenya's job market, we analysed the jobs we published in the two years (2022 - 2023) and presented vital insights in this piece.

This piece looks at the in-demand qualifications, job roles and fields, and the state of remote jobs in Kenya. These findings shed light on the dynamics of Kenya's job market.


Job Search Report Methodology

We analysed all the jobs published on MyJobMag Kenya in 2022 and 2023. 26,423 jobs were posted in 2022 from 2,137 companies. 2023 saw a 23.7% increase in the number of jobs posted, representing 32,680 jobs from 2,115 companies. 

Most of the jobs posted online are degree-level jobs, with 65.59% requiring a Bachelor's or Higher Diploma in 2023. This figure represents a reduction compared to the 69.66% of jobs requiring a Bachelor's or Higher Diploma in 2022.

The percentage of jobs requiring a Masters degree remained constant at 14%.

2023 saw an increase in jobs requiring only a diploma from 11.09% to 13.13%

This shift underscores the growing importance of practical expertise in addition to traditional academic achievements.


Top Job Titles in Kenya

Listed below are top job titles published in 2022 and 2023.

The top job titles in 2022 are:

  • Accountant
  • Driver
  • Project Manager
  • Sales Executives
  • Administrative Assistant

The top job titles in 2023 are:

  • Accountant
  • Driver
  • Business Development Manager
  • Sales Executives
  • Finance Manager.

The ascendancy of Business Development Manager as a top job title in 2023 highlights a strategic shift in organizational priorities.

The surge in demand for professionals in this role signifies a heightened emphasis on revenue generation, market expansion, and fostering sustainable business growth.

This trend aligns with the evolving strategies of companies seeking proactive approaches to navigate a competitive market.

Beyond the rise of Business Development Manager, the enduring demand for core roles like Accountant and Driver suggests the consistent need for foundational positions essential for organizational operations.


Top Job Fields in Kenya

The top job field in 2022 is ICT and Technology, whereas the top job field in 2023 is Sales and Business Development. This reflects a shift in the market to companies focusing on the "business" side of things.

The tables below reflect the top fields in Kenya in 2022 and 2023 and their corresponding percentage as a ratio of the total fields published.


2022 top 10 fields by percentage


2022 top job fields in Kenya


2023 top 10 fields by percentage


2023 top job field in Kenya


There is a rise in internship opportunities in 2023. This may be more companies adopting the catch-them-young approach to filling roles. 


State of Remote Jobs in Kenya

2023 saw a reduction in remote jobs, with more companies returning to the office and adopting a hybrid work mode. There is a 19.28% drop in the volume of remote jobs and a 34.6% relative drop, given the total job volume in 2023.


remote jobs



Number of remote jobs posted: 472
Total jobs posted: 26,423
Percentage of remote jobs to total jobs: 1.79%


Number of remote jobs posted: 381
Total jobs posted: 32,680
Percentage of remote jobs to total jobs: 1.17%


Remote Work Realities

The decline in remote job opportunities in 2023 prompts a deeper exploration of the factors influencing this shift.

Insights into whether this change is driven by organizational preferences, technological advancements, or a hybrid work model can provide a clearer picture.

Understanding the nuances of remote work dynamics will be crucial for job seekers adapting to the evolving nature of the workplace.


Jobs by location in Kenya

Not surprisingly, 80.95% of the jobs published online in 2023 are from Nairobi. Mombasa follows Nairobi at a distance, representing 1.64% of jobs published online on our website in 2023. This wide margin represents an opportunity to capture other job opportunities, mainly blue-collar opportunities, using other communication channels in other provinces in Kenya. 


Industries hiring the most graduates in Kenya

Non-governmental organisations, government institutions, and banking and financial institutions are the top hirers in 2023. Other industries include ICT and Telecom, Education and Healthcare. These industries represent 79% of the jobs published online in Kenya, with NGOs leading with 20.29%.


top industries



What are your thoughts on the data shared above? Please share in the comments. We are happy to hear from you.

We are open to data collaboration and recruitment opportunities in Kenya.


Staff Writer

This article was written and edited by a staff writer.

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