Marketing Manager at Tuskys

Purpose: The Marketing Manager is responsible to manager all marketing and brand positioning activities of the company in line with our Tuskys Strategy. The job holder will lead a team of professionals in the marketing department to ensure that efforts are directed towards achieving corporate goals.

Duties & Responsibilities

• Overall responsibility for brand management and corporate identity
• Developing the marketing strategy, prepare a core brand message for the company in line with business objectives.
• Develop for approval and oversee the company’s marketing budget.
• Develop market entry strategies for new stores and co-coordinating marketing campaigns with sales activities in existing stores.
• Manage and improve lead generation campaigns, measuring results as well as planning and implementing promotional campaigns.
• Preparing online and print marketing campaigns as well as creation and publication all marketing material in line with marketing plans.
• Creating a wide range of different marketing materials and apply these into all aspects of media and monitor and report on the effectiveness of marketing communications.
• Working closely with design agencies and other external partners in outsourced marketing activities.
• Make regular contact with all major industry magazines and digital media sources to supply any required promotional material.
• Oversee market research for strategic business growth and consolidate information relevant to new Store launches.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
• Analyzing potential strategic partner relationships for company marketing.

Job Qualifications

• A degree in marketing from a recognized university.
• MBA in Marketing will be an added advantage.
• Must be a member of The Chartered Institute of Marketing (CIM)
• At least 5 years relevant experience in a senior marketing position.

Skills and Competencies:

• Must be well versed with dynamics of the retail industry.
• Excellent interpersonal and communication skills
• Team player and strong leadership and management skills
• Ability to work under pressure and meet deadlines.