Marketing & Communications Associate at Julla

What you’ll do

Julla is looking for a passionate marketing and communications associate to help us shape ourbrand to connect with our users and target audience in an authentic way. You’ll manage Julla’smarketing through different platforms and mediums such as social media, content, and generalmarketing collateral. You will manage the content creation process with support from our designlead.

Additionally, you will build and manage our user community and engagement. You will create and grow a referral community in Kenya. This includes creating and managing our referral program and taking full ownership over testing incentive programs. You’ll manage all Julla’s social media activities.

• What you have
• Experience leading creative process of asset creation for online marketing, designing online campaigns, and creating content for social media.
• Robust and active online presence with social media management skills (Twitter, Instagram, Facebook, etc.)
• Strong leadership and project management skills with the ability to work across different teams.
• Expertise in creating compelling and engaging messages.
• Value empathy and authenticity when working with customers and key stakeholders.
• Experience working with financial products or in Fintech is a plus.

Responsibilities

• Develop assets and propose experiments to improve our performance marketing.
• Curate/coordinate/create/monitor compelling content to drive engagement on social media (Facebook, Twitter, Instagram, etc.).
• Create compelling ideas, stories and messaging which cut through the noise in the media, stand out and raise Julla’s brand awareness.
• Build, manage, test, and scale our referral program.
• Work with customer service and engineering teams to improve the referral and user experience.
• Become an expert of the Julla customer and his/her shopping journey in order to launch creative & effective communication measures across various channels (owned & earned).
• Manage and optimize user feedback channels to identify market-specific trends, compile reports and share insights to drive marketing positioning.
• Explore additional channels we can use to reach potential clients.
• Maintain relationships with and coordinate external stakeholders, freelancers and agencies as necessary.