Brand Manager at Ecosafi

Responsibilities

• Guide the entire customer brand experience, through exceptional materials, design, collateral, and social media content
• Lead strategic and tactical brand plan development and implementation of marketing plans and briefs
• Co-ordinating the implementation of approved annual Brand Plans
• Implementing brand activities
• Identifying consumer needs, wants, behaviour and usage habits using relevant tools, habits and attitude studies and ad hoc research
• Analysing Information to determine progress, anticipate needs, and make recommendations and decisions
• Leverage working knowledge of consumer, category and brand and continually identify, develop, and execute business building initiatives which deliver against the global brand strategy, and the company's business and marketing objectives
• Thoroughly understand the brand equity and develop brand plans and initiatives, such as traditional media, digital support, promotions, packaging and creative, which fully align and strengthen positioning
• Conduct routine analysis of the brand, key initiatives, competition, category, customer and consumer. Combine key findings and indications which enhance brand and company performance
• Lead and assist with insight gathering research that collects consumer and competitive knowledge that can be utilised to enhance and evolve the brand's development, promotional acceptance and communication
• Learn from consumer & customer insights to develop differentiated brand positioning
• Build compelling business cases that demonstrate a deep understanding of consumer insights, unmet needs, marketplace trends, competitive environment and customer interest
• Ensure all Quality and Regulatory requirements are met and communicated appropriately
• Lead the development and execution of annual business planning for your brands as part of the company’s Annual Operating Plan and longer-term strategic plan
• Evaluate product portfolio and the marketplace and make recommendations for product improvements to ensure growth and brand equity in the marketplace including analysing market potentials on an ongoing basis
• Develop and execute marketing communication plans via advertising and consumer promotions, including media recommendations, social media, PR, and consumer activations
• Communicate regularly with the Sales team to ensure that marketing programs are properly implemented
• Proactively communicate and collaborate with Sales to ensure meaningful integration and alignment in meeting the needs of the customer and marketplace

Skills and Attributes

• Strong leadership/management skills
• Strong Project Management skills
• Excellent planning and organising skills and the ability to meet deadlines
• Excellent interpersonal and communication skills
• Ability to multitask and to manage many competing priorities
• Entrepreneurial: You want to join an organisation where you can actually have a big impact on business results, influence marketing strategies and be rewarded for results
• Good strategic understanding
• Strong organisational & analytical skills
• Takes responsibility, self-motivated and uses initiative
• Strong team player and willing to support others
• High level of attention to detail
• Analytical/data-driven experience
• Thrive in a self-starter, fast growing and changing environment

Educations and Experience

• 5+ years of solid brand management experience especially in B2C environments
• Bachelor’s degree in a relevant field
• Chartered Institute of Marketing (CIM) qualification
• Demonstrated experience in brand development, including brand positioning and brand building activities.
• High proficiency in MS Office applications
• Very strong digital marketing experience, with a proven ability to set KPIs that drive ROI / business results
• Experience taking new products from ideation to commercialization, driving margin management initiatives, and pricing strategies