Brand Manager at LOreal

L’Oréal East Africa

• The Business in Kenya presents a culture where teamwork, innovation and entrepreneurial spirit are valued. We are in the business of making our world more beautiful and we believe the world needs a different kind of energy that comes with ownership and initiative that makes a difference; that said, we are looking for the extra ordinary.

Responsibilities:

The individual will be responsible for a specific Brand assigned to them and dare to take decisions built on the vision they have built.

• Analyze consumer insights and trends to ensure accuracy of marketing messages.
• Develop annual marketing plan, full 360-degree brand strategy and ensure proper execution:
• Medical - visual aids, post call emails, leave behinds.
  • Launches evaluation based on marketing activities and brand strategy, sizing and rolling out launch activation plan.
  • Digital activation campaigns.
  • Merchandising - ensure proper brand expression online and offline.
• Roll-out innovative consumer activations and animations to drive brand love, awareness and testing.
• Ensure brand equity and positioning across all touch points.
• Influence management with all functions to deliver brands goals: finance, sales, supply etc.
• Competitive analysis: monitor and analyze market and competition performance to provide clear insights and action plans.
• Carry out month on month forecasting for anticipated brand turnover to ensure healthy stock coverage for the brand.
• Deliver clear presentation to top management.
• Manage efficiently brand marketing budget.
• Manage influencer advocacy campaigns.

Requirements

• Bachelor’s degree in a relevant field.
• Experience in Marketing in FMCG / Beauty / Pharma.
• Medical/Scientific background is an added advantage.
• Prior experience in Digital Marketing.
• Solid expertise in the cosmetics industry and a passion for Science and Medicine.
• Entrepreneurial and proactive spirit with the ability to work in a challenging and fast changing environment.
• Attention to detail.
• Assertive with strong relational and networking skills.
• Proficient with Microsoft office (Excel, PowerPoint).