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  • Posted: Jul 29, 2022
    Deadline: Not specified
  • Tropikal Brands is a truly African and Kenyan company. Having been in the market for more than 20 years, we have a proud heritage and an even brighter future lit by our ambitious plans to be the leading manufacturer of household, personal care, food and baby products and distributor of quality multinational brands.
    Read more about this company


    Brand Manager

    Reports to: General Manager - Foods
    Supervision: None

    Job Purpose: This position is responsible for providing leadership in building brands, assessing consumer and business conditions, developing and executing category and brand strategies to achieve business objectives (financial and marketing) for the brands within the Foods Category.

    Key Responsibilities:

    1. Develop and implement Brand Marketing and Communication strategy for the brand to grow and sustain brand performance and profitability.
    2. Identifying, analyzing and understanding market trends (Consumer & Market) and translating them to the marketing brand strategies
    3. Develop the financial budgets (Net Invoice Value, Gross Margins, Advertising & Promotions and Marketing Contribution)
    4. Develop and manage A&P Activities as per the developed brand plans and mix plans. ensuring proper visibility of the brand while growing brand equity, awareness and visibility
    5. Managing Research and Development for New Product Development in line with a 5-year horizon that focuses on growing the brand
    6. Possess a deep understanding of the consumer, developing insights into ideas that drive growth
    7. Developing and managing the pricing strategy and review quarterly, half yearly or annually as per the market situation.
    8. Defining the Route to market, monitoring sales through the different channels as well as distribution by region
    9. Product portfolio management by brand using the Boston Matrix
    10. Managing the product life cycle
    11. Monitoring, controlling and reporting brand performance through brands health Indicators and key consumer KPIs
    12. Understanding & applying relevant external environment factors including consumer insights and competitor activity
    13. Efficient and effective demand forecasting to ensure optimum market supply
    14. Supporting effective execution of trade Marketing plans
    15. Margin improvement initiatives and ensuring a healthy brand P&L
    16. Leading collaboration with advertising, research companies among other partners to ensure the realization of the company objectives
    17. Export business development

    Skills and Experience

    1. Strong strategic thinker with experience in marketing strategy formulation and execution.
    2. University degree in Business, Marketing or another related field
    3. At least 4 years proven experience as a brands management, FMCG preferred or manager in marketing and/or advertising.
    4. Strong leadership skills and the ability to influence
    5. Strong execution skills with proven experience in multiple project management and execution
    6. Strong interpersonal skills and the ability to work well with diverse, cross functional teams
    7. Demonstrate a high level of independent judgment
    8. Tenacity and resolve to work in a fast-paced job
    9. Excellent oral and written communication skills
    10. Knowledge of product pricing, packaging, distribution and positioning
    11. Analysis of latest marketing trends and best practices
    12. Ability to conduct research and analyze data
    13. Planning and organizational skills, capacity to multitask, and prioritize important tasks

    Method of Application

    Interested candidates to share their CVS to; [email protected]

    Only shortlisted candidates will be conducted.

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