Copy Writer (English) at SPARK Publicity

SPARK Publicity is looking to grow the team by adding a copy writer. Do you have what it takes?

The copywriter will work directly with the marketing team to write stand-alone copy, or text to complement visual concepts created by the designer across many platforms, including:

• Websites, mobile apps, emails, social media, blogs
• Marketing materials
• Press and print advertising
• Press releases
• Sales letters
• Articles
• Brochures

The copywriter will be expected to develop their skills, working with their passion for writing to expand and improve. There will also be the requirement to use creative instincts to develop engaging concepts to fulfill client expectations and that attract and persuade. Thinking ‘outside the box’ and confidence in your decision-making and copy capabilities is a big plus.

All copy created by a copywriter needs to be interesting for the reader, whilst adhering to the objectives of the project, staying within the brief and being completely grammatically accurate.

Typical activities

• Understanding the message the client is seeking to deliver and translating this into attractive copy
• Writing perfect, pleasing copy that will engage the reader
• Receiving feedback and using it to grow and improve as a copywriter
• Understanding client specifications to craft copy that is on brand
• Working with the graphic designer to devise creative strategies
• Keeping copy consistent and identifiable for each client
• Producing creative ideas for innovative campaigns

Skills required

The copywriter will need a wide range of design and creative capabilities. These include:

• The ability to think creatively and translate ideas into copy
• Experience in writing strong, succinct copy that is grammatically correct
• A flexible approach and willingness to adapt ideas to the needs of clients
• The ability to meet deadlines and work in a pressurized environment
• Great organizational skills
• An eye for detail and a desire for perfection
• Strong research skills that ensure all copy is correct and accurate
• A passion for writing and the willingness to learn from other creative professionals

Working patterns usually conform to regular office hours. However, there is occasionally the need to be available early or late in the day to maintain the agency’s output and reliability.