Creative Strategist at Welcome Tomorrow

Role Description

At Welcome Tomorrow, we believe that Creative and Performance marketing teams should sit together. We’re looking for a Creative Strategist to work with our clients on the production and realisation of original concepts and innovative creative mechanics for their paid media campaigns. Your missions will encompass the following:

• Conceptualising and designing high-impact static, video and UGC creatives to help our customers gain competitive edge
• Owning the project management of our entire ad creation process to help our team stay on track with creative research, delivery and testing
• Auditing the brand and products of our customers to deeply understand their industry and define the most effective communication angles they should adopt to resonate close to their end customers
• Conducting competitive research to identify our customers environment and draft creative best practices for a given industry and market
• Working closely with our Paid Media Managers to build content that optimally fits marketing channels and share performance insights
• Being the connecting link between data and creatives to understand the performance of your work through an iterative A/B testing approach
• Being on the constant lookout for new formats, hooks, scripts, and angles, ensuring our content is always one step ahead
• Participation in tech events and customer trainings to grow your skills and represent Welcome Tomorrow

Qualifications

You have:

• 3+ years of experience in a creative agency or freelance work
• Mastery of Figma and Photoshop
• Experience designing creatives for ad campaigns (ex: Meta, Google Ads)
• A portfolio of work showcasing your design & animation mindset and skills
• Excellent interpersonal and relationship skills to maintain customer relationships
• A permanent curiosity, sense of observation and repartee, a strong feel for advertising
• Understanding of performance-based marketing strategies
• Familiarity with new and traditional brand channels and media