Digital Marketing Assistant at GeoPoll

Responsibilities

• Create, optimize, and measure the success of online advertising campaigns on social media, search engines, and other ad networks and report on campaign performance regularly.
• Research and implement new strategies for B2C recruitment of GeoPoll users and B2B lead generation.
• Manage GeoPoll’s end-user day-to-day app activity and user engagement.
• Increase brand visibility by managing organic social media accounts, including copywriting, finding, or designing imagery and videos, performing hashtag and trend research, and engaging with followers.
• Create content for the GeoPoll Research Blog and GeoPoll Talks podcast.
• Advise team on recent trends in market research and business in GeoPoll’s active markets.
• Working closely with other teams, identify needed and react quickly to requests for new digital marketing campaigns.
• Support sales activities through the design of both online and offline marketing collateral.
• Ad hoc marketing tasks as needed.

Qualifications

• 2+ years’ experience in marketing, focusing on digital marketing tasks.
• Experience running and managing pay-per-click advertising on various platforms including, but not limited to, Facebook, Twitter, Google Ads, and LinkedIn.
• Strong social media management skills.
• Graphic design skills and working experience with Adobe products (Photoshop, Illustrator, Premiere and After Effects), Canva and other design software.
• Strong understanding of PPC ad campaign performance metrics.
• Community management experience, particularly growing a user base and social media audience.
• Experience with CRMs and email marketing platforms such as HubSpot and Mailchimp.
• Strong Excel skills and meticulous attention to number-oriented details.
• Experience measuring and reporting on mobile application metrics on analytics platforms such as Kochava and Google Play Console.
• Strong English writing and grammar skills.
• Strong organizational skills, with the ability to take on a variety of job functions in a fast- paced environment and juggle multiple requests at once.
• An enthusiastic self-starter, able to work independently or as part of a small team.
• Interest in the market research and technology industries and a willingness to learn about new topics and industries.