Tatu is a project of Rendeavour, Africa’s largest urban land developer with over 30,000 acres of visionary projects in the growth trajectories of large cities in Kenya, Ghana, Nigeria, Zambia and Democratic Republic of Congo. Rendeavour’s vision goes beyond alleviating what is a self-evident problem - that of stifling urban congestion and a dearth of quality housing and commercial property in Africa. Rather, we aim to help create the infrastructure - the living and working spaces, communities, schools and hospitals - that will help sustain and accelerate Africa’s economic growth, meet the aspirations of Africa’s burgeoning middle classes, and serve as a catalyst for further urban development.
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Conception and execution of strategies to achieve communications, stakeholder and media relations, messaging, and supporting sales campaigns across the board.
Generation, analysis, and management of media and influencer leads to support brand building, stakeholder engagement, and support sales efforts.
Projection of Tatu City and Rendeavour brands and messaging strongly and consistently across all channels and marketing activities.
Support the execution of multi-stakeholder Tatu City events (public, client, media, government).
Conception and execution of multi-channel corporate and marketing communication strategies (newsletters, press releases, media coverage, etc.).
Conception and execution of digital communication and marketing strategy.
Content development and management, including production of video and photography about Tatu City and affiliated projects.
Analysis of consumer behavior and determine customer personas and curate appropriate messaging strategies.
Actively involved in management of all branding materials and marketing collateral.
Planning and execution of Kenya CSR strategy as member of Rendeavour CSR Committee.
Media relations and crisis communications.
Department budgeting.
Performance Measurement
Establish KPIs (MQLs, SQLs, Sales targets) for campaign/activity success and implement measurement tools.
Conduct post-campaign analysis to gather feedback, assess the success, and prepare comprehensive reports within a week post-campaign, which should include results of the above-mentioned KPIs
Skills and Experience
Degree in Marketing, Communications or related field from a reputable university.
At least 10 years’ experience in data-driven consumer marketing, communications, and branding or closely related roles.
Detailed research, analytical, and communication skills are a requirement.
Strong ability in editorial skills, planning, branding, design, and digital communications.
Knowledge of multi-channel marketing/communication processes and the local Kenyan media.
Strong writing, media relations, and influence management skills
Experience in real estate or construction industry is highly desirable.
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