Business Development Manager at Exponential Media Africa

Location: Nairobi, Kenya (Regional coverage: Uganda, Rwanda, DRC, Zambia)

Reporting to: Managing Director / Head of Growth

The Role

We are looking for a high-performing, strategic Business Development Manager to drive our expansion efforts across East and Central Africa. The ideal candidate is a "hunter" with a deep understanding of the advertising landscape and a proven ability to close high-value contracts with corporate clients.

Key Responsibilities

• Revenue Generation & Sales
  • Identify and pursue new business opportunities within the corporate sector, focusing on retail, FMCG, and telecommunications.
  • Pitch and sell EMA’s core services: Social Media Management, Influencer Marketing, Performance Marketing, Creative Production, and brand activation.
  • Develop and present winning proposals and high-impact presentations to C-suite executives and Brand Managers.
• Strategic Partnerships
  • Build and manage performance-based partnerships that deliver measurable ROI for clients.
  • Negotiate contracts and service level agreements (SLAs) that align with agency profitability and client satisfaction.
• Market & Regional Expansion
  • Research and enter new market segments within Kenya and our regional hubs in Uganda, Rwanda, DRC, and Zambia.
  • Stay ahead of industry trends, specifically in "Route-to-Market" strategies and digital transformation.
• Relationship Management
  • Nurture lifelong relationships with stakeholders, embodying our core value of dependability.
  • Collaborate with the creative and digital teams to ensure client briefs are responded to with innovative and effective solutions.

Candidate Profile

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in Business Development or Account Management within an advertising or digital agency.
• A strong network of contacts within the Kenyan and regional corporate marketing space.

Technical Skills & Competencies

• Digital Fluency: Solid understanding of Social Media algorithms, Influencer Marketing metrics (Reach, Engagement, VTR), and SEO/SEM.
• Negotiation: Proven ability to handle complex negotiations and close large-scale deals.
• Analytical Thinking: Ability to interpret market data and client needs into actionable growth strategies.

Personal Attributes

• Can-Do Spirit: A proactive approach to challenges and a high level of dependability.
• Ethical Leadership: A commitment to integrity and accountability in all professional dealings.
• Innovation: A creative mindset that looks beyond traditional advertising to offer unique solutions.

Why Join EMA?

• Impact: Work with an agency that has delivered record-breaking engagement for brands like Pepsi, Chicken Inn, Galito’s, and Pizza Inn.
• Growth: Be part of a fast-growing team with a clear roadmap to becoming Africa’s leading digital agency.
• Culture: A collaborative environment that values leadership and professional development