Hiring the wrong person can cost your company far more than the salary you pay them. You may have to restart the recruitment process, spend more time training a replacement, deal with lost productivity and manage the impact on your team. Yet, the problem may begin much earlier, with how you screen CVs.
A study of hiring practices among Kenyan SMEs conducted by Open Capital Advisors for FSD Kenya and Shortlist found that while CV review was the primary screening method used by the organisations studied, most questioned how effective it was at identifying the best candidates. The study also found that organisations were increasingly turning to competency-based assessments, case studies and work samples to better evaluate candidates.
With hundreds of applications potentially competing for a single role, CV screening can quickly become a time-consuming process. And when screening is rushed, inconsistent or based on the wrong criteria, strong candidates can be overlooked while unsuitable candidates make it to the interview stage.
So, what are the most common CV screening mistakes employers make, and how can you avoid them? Let's look at 10 mistakes that could be increasing your chances of making a bad hire and what you need to do instead.
CV screening is the process of reviewing applicants' CVs to determine which candidates meet the basic requirements for a job and should move to the next stage of the recruitment process. During screening, recruiters usually assess factors like:
Relevant work experience
Education and professional qualifications
Technical and soft skills
Industry experience
Career progression
Achievements and results
Location and availability
Other requirements specified in the job description
The goal is not simply to find candidates with impressive CVs. It is to identify candidates whose experience, skills and evidence of performance match what the role actually requires. That distinction matters.
A candidate can have an impressive CV and still be the wrong person for the job.
Watch out for these10 CV screening mistakes that can lead to bad hires:
One of the biggest CV screening mistakes is starting with the CVs instead of starting with the role. If you do not have a clear understanding of what the successful candidate needs to accomplish, it becomes difficult to determine whether an applicant is actually suitable.
For example, a company hiring a Sales Manager may list: "5+ years of sales experience required." But that doesn't tell you, as the recruiter, enough. You still have to answer these questions:
What type of sales?
B2B or B2C?
What industry?
What size of sales team?
What targets will the person be responsible for?
Will they need experience managing key accounts, building a sales pipeline or using a particular CRM?
Without clear criteria, recruiters can end up screening for generic experience instead of role-specific capability.
What to do instead: Define your must-have qualifications, skills, experience and performance expectations before reviewing applications.
A degree, certification or professional qualification can be important, but qualifications alone do not tell you whether someone can perform the job. For example, two candidates may both have a Bachelor's degree and five years of experience.
Candidate A's CV says:
"Responsible for managing the sales team."
Candidate B's CV says:
"Managed a team of eight sales representatives and increased quarterly revenue by 27%."
Candidate B provides more evidence of what they actually accomplished.
This is why effective CV screening should look beyond what candidates studied or where they worked and examine what they achieved.
What to do instead: Treat qualifications as one screening criterion, not the entire basis for shortlisting.
Job titles can be misleading. One company may call someone a "Marketing Executive," while another uses the same title for a role involving mainly social media management.
Similarly, a "Business Development Manager" at one organisation may spend most of their time prospecting, while another may focus primarily on strategic partnerships.
If you reject candidates simply because their previous job title doesn't exactly match your vacancy, you could miss people with highly relevant experience.
What to do instead: Read the responsibilities and achievements behind the job title. Ask:
What did this candidate actually do?
Which responsibilities overlap with our role?
What skills did they develop?
What results did they produce?
"At least five years of experience" sounds like an objective screening criterion. But five years of experience does not automatically mean five years of relevant or successful experience.
Someone may have worked in the same role for five years without taking on additional responsibility or demonstrating meaningful results.
Meanwhile, another candidate with three years of highly relevant experience may have managed major projects, delivered measurable improvements and taken on responsibilities beyond their level.
What to do instead: Look at the quality, relevance and progression of experience rather than simply counting years.
A CV full of responsibilities can look impressive at first glance. But responsibilities tell you what someone was expected to do, not necessarily how well they did it. Compare these two pieces of evidence on a CV:
Weak evidence:
Managed social media accounts.
Stronger evidence:
Managed social media campaigns that increased organic engagement by 45% over six months.
The second example gives the recruiter something to evaluate. When screening CVs, look for evidence such as:
Revenue generated
Costs reduced
Sales targets achieved
Customer retention improved
Processes improved
Projects completed
Teams managed
Time saved
Productivity increased
What to do instead: To avoid this mistake, you can simply prioritise evidence of performance wherever the role allows it.
A candidate doesn't always need to have performed the same job before to succeed in a new role. Transferable skills can be valuable when hiring for roles where problem-solving, communication, leadership, project management, sales or analytical ability matter.
For example, a candidate moving from account management into business development may already possess valuable skills in:
Client relationship management
Negotiation
Communication
Customer retention
Upselling
Stakeholder management
Rejecting them simply because their previous title wasn't "Business Development Executive" could eliminate a potentially strong candidate.
What to do instead: Screen for the underlying competencies required to succeed, not just identical job titles.
This happens when different CVs are judged by different standards. A recruiter may overlook a candidate's lack of a particular qualification because they like the person's experience, but reject another candidate for the same reason.
This creates an inconsistent process and increases the likelihood of bias. A better approach is to create a screening scorecard before reviewing applications. For example:
|
Screening criterion |
Weight |
|
Relevant experience |
30% |
|
Technical skills |
25% |
|
Relevant achievements |
20% |
|
Education/professional qualifications |
15% |
|
Industry experience |
10% |
Note: The exact weighting should depend on the role.
What to do instead: Use the same agreed criteria when assessing every candidate.
Technology can make CV screening faster, but automation should not replace recruitment judgment.
An ATS or AI-powered CV ranking tool can help identify candidates who appear to match a job description. However, keyword matching alone may not tell you whether a candidate actually has the depth of experience or competency required.
A candidate may use the right keywords but lack meaningful experience. Another candidate may have the right experience but describe it using different terminology.
What to do instead: Use technology to reduce the volume of CVs that require manual review, then combine automated screening with human evaluation. MyJobMag, for example, provides employers with AI CV ranking that ranks applications against the job description, alongside screening questions and online assessments. Post a job now to test our new AI CV ranking feature.
When a position is vacant, there is pressure to fill it. But urgency can cause recruiters to lower their screening standards. The thinking becomes: "This candidate looks okay. Let's interview them."
However, the problem is that "okay" is not necessarily good enough. A rushed shortlist can result in candidates who meet only some of the requirements reaching the interview stage, increasing the workload for hiring managers and making the final decision more difficult. Speed matters, but speed without structure can create more work later.
What to do instead: Establish a repeatable screening process that allows you to move quickly without abandoning your criteria.
There are two common problems. Shortlist too many candidates, and the hiring manager ends up spending hours interviewing people who were never strong matches. Shortlist too few, and you may miss qualified candidates or give yourself an unnecessarily narrow talent pool.
A good shortlist should contain candidates who have already passed the agreed screening criteria. The objective isn't to give the employer the largest possible number of CVs. It is to give them a manageable group of relevant candidates worth considering.
This is one of the reasons professional shortlisting can add value to the hiring process: the recruiter takes responsibility for filtering the wider applicant pool before it reaches the hiring manager.
Good CV screening does more than save recruiters time. It also improves the quality of the entire recruitment process. A structured screening process can help you:
Reduce the number of unsuitable candidates reaching interviews
Spend less time reviewing irrelevant applications
Identify candidates based on evidence rather than assumptions
Create a more consistent selection process
Reduce the risk of overlooking qualified applicants
Give hiring managers a stronger shortlist
Move from application volume to candidate quality
However, CV screening should not be treated as the final decision. A CV tells you what a candidate claims to have done. Further assessment, structured interviews, references and other selection methods can help determine whether those claims translate into the competencies required for the job.
If your current process involves opening hundreds of CVs and manually deciding who "looks good," it may be time to introduce more structure.
Separate requirements into:
Must-have: Candidates cannot proceed without these.
Preferred: Useful but not essential.
Disqualifying: Factors that immediately make a candidate unsuitable.
Decide what you will evaluate before you start screening. This helps to reduce inconsistent decision-making.
Don't just look for responsibilities. Look for clear achievements, scope, progression and measurable results.
Applicant tracking systems, screening questions and AI-powered CV ranking can help reduce manual workload when application volumes are high.
For roles where technical ability is important, consider skills tests, work samples, competency assessments or structured interviews.
After each recruitment process, ask:
How many shortlisted candidates were interviewed?
How many progressed to the final stage?
How many received offers?
How many performed well after hiring?
Which screening criteria were most useful?
Your recruitment process should improve with every hiring cycle. At the end of every recruitment process, review what needs to be reviewed and improve.
You should outsource CV screening and shortlisting if:
You receive hundreds of applications for one position.
Your HR team is already managing several recruitment processes.
You need to fill a role quickly.
You don't have an internal recruiter.
The position requires specialised skills.
Hiring managers are spending too much time reviewing CVs.
You are struggling to identify candidates who actually match the job.
You want an independent recruitment team to handle the initial screening.
It’s important to note that outsourcing does not mean giving up control of the hiring decision. Instead, it allows your recruitment partner to handle the heavy lifting of candidate sourcing, screening and shortlisting, while your team focuses on interviewing and selecting the person who is right for the organisation.
You don't have to spend hours going through hundreds of CVs to find a handful of candidates worth interviewing. With MyJobMag Kenya's Shortlisting Service, our recruitment team handles the sourcing, screening and shortlisting process based on your job requirements.
We don't simply send you a pile of CVs. We identify candidates who match your requirements and present you with a more manageable shortlist of qualified candidates.
Our current shortlisting service includes advertising, candidate screening and shortlisting, with delivery within 3–5 business days depending on the role and candidate availability.
For companies that need more than shortlisting, MyJobMag also provides broader recruitment services that include candidate sourcing, CV screening, competency evaluation and structured interviews.
Ready to spend less time screening CVs?
Let us find and shortlist qualified candidates for your next role. Get Started with MyJobMag Shortlisting and CV Screening Service.
A bad hire does not always begin with a bad candidate. Sometimes, it begins with a bad screening process.
If your recruitment team is screening candidates based on job titles, years of experience, qualifications or keywords alone, you may be overlooking strong candidates while allowing unsuitable ones through.
The better approach is to define what success looks like for the role, screen consistently, look for evidence of performance and use the right combination of technology and human judgment.
And if screening hundreds of applications is taking your team away from more important work, you don't have to do it alone.
We can source, screen and shortlist candidates for you, so your team can spend less time sorting CVs and more time interviewing the people who are genuinely worth considering.
CV screening is the process of reviewing job applications to identify candidates whose qualifications, experience, skills and achievements match the requirements of a specific role.
Recruiters typically compare CVs against the job description and assess factors such as relevant experience, qualifications, skills, career progression and achievements. Many modern recruitment processes also use screening questions, assessments and technology to make the process more efficient.
Look for evidence that the candidate meets the role's essential requirements. This includes relevant experience, technical and soft skills, qualifications, achievements, career progression and experience that demonstrates the ability to perform the job.
There is no universal number because it depends on the role, application volume and talent availability. The goal should be to create a manageable shortlist of candidates who genuinely meet the requirements rather than simply selecting a large number of applicants.
CV screening is the process of assessing applicants against predefined criteria. Shortlisting is the next step: selecting the candidates who best meet those criteria and should progress to the next stage of recruitment.
Yes. Companies can outsource candidate sourcing, CV screening and shortlisting to a recruitment partner. MyJobMag Kenya offers a dedicated shortlisting service for employers that want qualified, screened candidates without handling the entire initial recruitment process themselves.
Hello, we are a team of experienced recruiters and we are happy to help you recruit your next team member.
Contact Us
Leave a Comment