Marketing Manager at CDL Human Resource

Duties and Responsibilities

• Strategy & Planning
• Develop annual group marketing strategy aligned to business targets
• Create brand positioning for each company
• Define target customer segments and value propositions
• Develop campaign calendars for all brands
• Prepare and manage marketing budget
• Revenue & Lead Generation
• Build structured lead generation funnels
• Support sales with marketing materials and pitch decks
• Design B2B acquisition campaigns
• Track and optimize cost per lead
• Support tender visibility and market intelligence
• Brand Management
• Standardize brand identity across all companies
• Ensure consistent messaging and visual alignment
• Manage website, social media, PR and digital presence
• Develop thought leadership positioning for leadership team
• Digital & Performance Marketing
• Manage digital campaigns (LinkedIn, Google, etc.)
• Oversee content creation (case studies, brochures, newsletters)
• Improve website traffic and conversion rates
• Implement CRM / lead tracking system
• Market Intelligence
• Competitor analysis
• Industry trend tracking
• Customer feedback analysis
• Recommend new product or service positioning
• Team & Vendor Management
• Manage designers, agencies, content creators where needed

Requirements

Qualifications & Experience

• Degree in Marketing, Business, Communications or related field
• 5–8 years’ experience in B2B marketing
• Experience managing multiple brands
• Strong digital marketing capability
• Data-driven and commercially oriented
• Strong presentation and strategic thinking skills