Digital Marketing Manager at Chemicaland Limited

Description

We are seeking a dynamic and results-driven Digital Manager to lead our digital marketing initiatives and enhance our online presence primarily focusing on Kenya and the East African region. The successful candidate will be responsible for developing and executing comprehensive digital strategies that drive brand awareness, customer engagement, and sales growth for our crop nourishment portfolio across diverse East African market.

Responsibilities

Digital Strategy & Planning;

• Develop and implement comprehensive digital marketing strategies aligned with business objectives across East African markets
• Conduct market research and competitive analysis specific to East African crop nourishment markets
• Create annual digital marketing plans with clear KPIs and budget allocation for multi-country operations
• Stay current with digital marketing trends and emerging platforms across East Africa

Content Marketing & Brand Management;

• Oversee content creation across all digital platforms (website, social media, email, etc.)
• Ensure brand consistency and messaging alignment across all digital touchpoints and East African markets
• Develop educational content about our crop nourishment products for diverse East African audiences
• Manage content calendar and editorial schedules across multiple markets.

Social Media Management;

• Lead social media strategy across platforms including Facebook, Instagram, WhatsApp Business, TikTok, and LinkedIn
• Create engaging campaigns that resonate with diverse East African consumers
• Build and manage online communities around crop nourishment topics across different markets
• Monitor social media trends and audience insights to optimize content strategy for various East African markets.

E-commerce & Website Management;

• Oversee company website performance, user experience, and conversion optimization
• Manage e-commerce platforms and online sales channels across East African markets
• Collaborate with IT team on website updates, functionality improvements, and mobile optimization
• Implement SEO best practices to improve organic search visibility across target markets

Digital Advertising & Performance Marketing;

• Plan and execute paid digital advertising campaigns (Google Ads, Facebook Ads, Instagram Ads)
• Manage advertising budgets and optimize campaigns for maximum ROI
• A/B test ad creatives, audiences, and campaign strategies
• Track and report on campaign performance metrics

Analytics & Reporting;

• Monitor and analyze digital marketing performance using tools like Google Analytics, social media insights, and other relevant platforms
• Prepare regular reports on digital marketing KPIs and campaign performance
• Use data insights to make recommendations for strategy optimization
• Present monthly and quarterly digital performance reviews to management

Affiliate Program Management;

• Develop and implement affiliate marketing strategy to expand distribution network across East Africa
• Recruit, onboard, and manage affiliate partners including agricultural consultants, agro dealers, and online retailers
• Create affiliate marketing materials, training resources, and commission structures
• Monitor affiliate performance and provide ongoing support to optimize sales across different markets
• Manage affiliate tracking systems and ensure accurate commission payments

Partnership & Collaboration;

• Collaborate with sales team to align digital efforts with sales objectives
• Work with influencers, agricultural bloggers, and crop health advocates for product promotion
• Coordinate with external agencies, photographers, and content creators
• Support offline marketing initiatives with digital amplification

Key Performance Indicators

• Website traffic growth and conversion rates
• Social media engagement and follower growth
• Email marketing open rates and click-through rates
• Digital advertising ROI and cost per acquisition
• Online sales revenue and growth
• Brand awareness and sentiment metrics
• Customer acquisition and retention rates
• Affiliate recruitment numbers and revenue generated through affiliate channels
• Affiliate partner satisfaction and retention rates

Qualifications

Education & Experience;

• Bachelor's degree in Marketing, Digital Marketing, Communications, or related field.
• Minimum 3-5 years of experience in digital marketing, preferably in FMCG, fertilizer, or farm chemicals sector
• Proven track record of managing successful digital campaigns in East Africa
• Experience working with multi-country or pan-African markets is highly advantageous

Technical Skills;

• Proficiency in digital marketing tools (Google Analytics, Google Ads, Facebook Business Manager, Hootsuite/Buffer)
• Experience with content management systems (WordPress, Shopify, etc.)
• Basic knowledge of graphic design tools (Canva, Adobe Creative Suite)
• Understanding of SEO/SEM principles and email marketing platforms
• Familiarity with e-commerce platforms and online payment systems across East Africa (M-Pesa, MTN Mobile Money, etc.)
• Experience with affiliate tracking software and commission management systems

Core Competencies;

• Strong understanding of East African digital landscapes and consumer behavior
• Excellent written and verbal communication skills in English (French proficiency is a plus)
• Creative thinking with strong attention to detail
• Data-driven mindset with ability to analyze and interpret marketing metrics
• Project management skills and ability to handle multiple campaigns across different markets simultaneously
• Knowledge of crop nourishment products marketing is advantageous
• Cultural sensitivity and ability to adapt messaging for diverse East African markets

Preferred Qualifications;

• Professional certification in Google Ads, Google Analytics, or Facebook Blueprint
• Experience with influencer marketing and brand partnerships across East African markets
• Knowledge of mobile money integration across Africa (M-Pesa, MTN Mobile Money, Orange Money, etc.)
• Understanding of regulatory requirements for fertilizers and crop nourishment products marketing across East African countries
• Experience with customer relationship management (CRM) systems
• Multilingual capabilities (French, Swahili, or other African languages) are highly valued.