Head of Media Futures at Diageo

Media and Digital Leadership

• Provide leadership and guardianship over media strategy, media investment, and media principles.
• Own EABL’s connections planning process to ensure delivery of key outputs ie. Fully integrated connection plans for the portfolio that marries creative and media placement and operates 100%, ‘no dead ends’ across the consumer journey.
• and translate them into briefs, as well as predict trends and campaign impact
• Influencing and building capability in order to drive effective media strategy that delivers category and brand growth.
• Lead the media investment decision making process using data and analytical tools to ensure optimal media funding for brands with future profit potential.
• Drive marketing effectiveness to ensure delivery of ROI on A&P spend by identifying vehicles to drive this.
• Oversee the performance of the media agency of record to ensure they are delivering on value, performance and effectiveness.
• Collaborate with the Africa Digital Hub to deliver media performance across key workstreams, brands and markets in Africa.
• Champion Responsible Marketing to ensure 100% compliance across all media, digital and influencer marketing touchpoints.

Digital Transformation

• Provide leadership in execution of EABL’s digital transformational strategy, enabling brilliant consumer experiences across all EABL markets, bringing together marketing, commerce, data and technology.
• Be a change agent in growing the marketing function to be digitally driven in collaboration with Emerging Channels, D&T and global COEs.
• Identify areas for continuous improvement, enhancements and fixes in marketing processes and providing possible digital solutions.
• Capability builder: improve media and digital literacy across commercial leaders and broader working teams. Simplifying complexity and codifying best-practice. Helping marketers use data to make better decisions.

Agency/People Management

• Lead and own the Media Agency relationship, locally and regionally (Africa) in collaboration with the Africa Digital Hub.
• Leadership and oversight of EABL’s in-house digital creative and connections team, Digitribe.
• Oversee management of the influencer marketing portfolio to ensure compliance, performance delivery and ROI.

Leadership Capabilities

Win through Execution

• Sets and pursues direction without guidance and takes a wide view of their accountabilities
• High energy and ambition to achieve successful outcomes and high standards
• Balances analysis and execution and adjusts thinking in the face of new information
• Actively spots opportunities or issues and identifies which are urgent and important
• Generates a range of workable solutions, decides what should be done and takes action

Shape the Future

• Sees the big picture and possibility from multiple angles and through a creative lens
• Frames issues in a way that creates clarity and incorporates others' best thinking
• Accurately digests large amounts of information and breaks down complex problems thoroughly
• Challenges themselves and others to take on new or unfamiliar tasks and ways of working
• Proven experience setting a stretching digital agenda that empowers people to experiment and unlock opportunities for growth.

Inspire through Purpose

• Finds broader meaning in their work and aspires to make a significant difference
• Reads their environment and understands how culture and context influences people's perspectives
• Is actively aware of the impact they have on others and tunes in to the needs of individuals around them
• Communicates in a compelling, persuasive and impactful way
• Draws on a variety of influencing styles to engage different audiences

Invest in Talent

• Displays confidence in their ability to meet challenges and succeed
• Maintains belief and optimism and bounces back quickly from setbacks or failures
• Demonstrates a realistic and thoughtful awareness of their own capabilities
• Proactively seeks feedback and development for growth and takes action

Qualifications and Experience required

• Bachelor’s or Master’s degree in Business, Marketing or related field.
• 15+ years of relevant experience: You will speak the language of both Marketing and e-commerce and know how to join both worlds up effectively. You know what best practice digital looks like and have proven success driving a transformative agenda.
• Multi-market: Multi-market Africa experience driving digital transformation.
• At least 10 years’ experience managing teams (creative, agency, media)