Growth Marketing Manager at Binance

Responsibilities:

• Build and grow a robust paid media experimentation approach across creative, app store optimization and landing page optimization to help grow ROI;
• Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability;
• Manage new media partnerships end-to-end to drive measurable growth;
• Work on integrated campaign, starting with strategy, brief and working on executing and measuring performance;
• Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web and native-app growth channels;
• Constantly work on new channels, creatives and other ideas for experimentation, optimization and acquisition growth.

Requirements:

• Bachelor's Degree in Arts or Communications, or any other related field;
• Minimum 4 years of relevant acquisition marketing experience, preferably growing a significant mobile customer base leveraging experimentation;
• Proven marketing management experience with strong ownership and emotional intelligence;
• Experience launching marketing initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing an email newsletter);
• Strong understanding of cryptocurrency related terminologies and trends and have a liking for crypto cultures;
• Be able to work flexible and stretched hours to interact with the crypto community as frequently as possible;
• Business level fluency in English and native level fluency in the designated local language;
• Execution oriented mindset - with the humility, drive, and scrappiness to get it done.