Jobs Career Advice Signup
X

Send this job to a friend

X

Did you notice an error or suspect this job is scam? Tell us.

  • Posted: Jun 24, 2022
    Deadline: Not specified
    • @gmail.com
    • @yahoo.com
    • @outlook.com
  • Never pay for any CBT, test or assessment as part of any recruitment process. When in doubt, contact us

    We deliver open source to the world faster, more securely and more cost effectively than any other company. If you're interested in a career at Canonical, we are a remote-first company so please apply to any suitable role as skills are valued more than location, despite some having a preferred geographic preference.
    Read more about this company

     

    Head of Content

     

    Responsibilities

    The successful candidate will act as a chief-of-staff for content in our team of product managers, helping each product manager to plan and execute their content strategy. This requires leadership, mentoring and the ability to assess and exercise judgement over the quality and productivity of product managers from a content perspective. This person will represent product management to the marketing team, acting as primary sponsor of all product-related media, messaging and communications. This includes:

    • Leadership of product messaging by all product managers - across 30+ technical products
    • Development of standards and processes for product content
    • Mentoring and development of content skills in the product team
    • Coordination with development, marketing, sales, and field teams
    • Ensuring all content is consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-person. This is to be done for each buyer and user persona within Canonical’s open source and enterprise communities.
    • Mapping out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why. Continuous evolution of strategy is a must.
    • The development of a functional content calendar throughout the enterprise verticals, and defining the owners in each vertical to particular persona groups.
    • Developing standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing.
    • Enabling Product Managers in their role as writers and content strategists; be an arbiter of best practices in grammar, messaging, writing, and style.
    • Integration of content activities within traditional marketing campaigns.
    • Conducting ongoing usability tests to gauge content effectiveness. Gathering data and analytics to make recommendations based on those results. Working with owners of particular content to revise and measure particular content and marketing goals.
    • Leveraging market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioral metrics.
    • Establishing work flow for requesting, creating, editing, publishing, and retiring content. Work with technical team to implement appropriate CMS.
    • Conducting periodic competitive audits.
    • Supervising the maintenance of content inventories and matrices.
    • Ensuring consistent global experience and implement appropriate localization/translation strategies.
    • Participation in the hiring and supervising of content/story leaders in all content verticals.
    • Work closely with design on all creative and branding initiatives to ensure a consistent message across channels.

    Success Criteria

    The Head of Content is measured on the continual improvement of awareness, customer nurturing, and retention through storytelling, as well as the increase in new prospects into the enterprise through the consistent development and deployment of content to each persona group.

    Success criteria include:

    • An increase in defined customer engagement metrics (measured by users taking the desired action…i.e. conversions, subscription, purchase, etc.).
    • Website and social media traffic growth.
    • Conversion metrics definition and growth.
    • Social media positive sentiment metrics.
    • Customer feedback and survey data.
    • Increases in key search engine keyword rankings.
    • A decrease in length of sales/buying cycles.
    • Clearly defining content distribution during particular stages of the buying cycle (lead nurturing).
    • Identifying up-sell and cross-sell opportunities through content analysis, and deploying content assets for higher conversion rates. Primary criteria for success are customer and employee affinity. Success is measured around lifetime customer value, customer satisfaction, and employee advocacy.

    Experience And Education Required

    • Bachelor's degree in English, Journalism, Public Relations or related communications field. MBA in marketing a plus.
    • 5 years of experience as a respected leader in multichannel content creation at companies who target B2B or open source technical audiences
    • Experience with creating compelling messages for technical products and communities in the B2B space.

    Method of Application

    Interested and qualified? Go to Canonical on boards.greenhouse.io to apply

    Build your CV for free. Download in different templates.

  • Send your application

    View All Vacancies at Canonical Back To Home

Subscribe to Job Alert

 

Join our happy subscribers

 
 
Send your application through

GmailGmail YahoomailYahoomail