Brand Manager at LOreal

About the Role 

We are looking for a driven, proactive, creative and organized Brand Manager, to orchestrate our launches, push growth of pillar products, and lead the activation of our brand strategy across consumer-facing channels.

Key Responsibilities

• Take ownership of launches; drive development of consumer-centric products. Own the entire development process from concept to trade and ensure the respect of timelines.
• Drive the development of brand communication material to support brand strategies, animation plans and launches.
• Analyse brand Profit and Loss (P&L) and drive the profitability of the brand (Topline, GM% and Bottomline).
• Own A&P budget management for digital and animation strategy.
• Support Forecasting and Supply Chain team in ensuring proper plan for new product portfolio.
• Lead & drive annual brand strategic marketing plans and campaigns to evaluate brand visibility and maximize business opportunities.
• Implement brand activities including but not limited to marketing material development, advertising, media, event/activations management, promotion, etc.
• Competitive analysis to identify business opportunities.

Requirements

• Bachelor’s Degree in Marketing and any related field
• Minimum 5 years’ experience in brand marketing, preferably in the consumer goods industry.
• Proven track record of delivering topline and marketing KPIs (driving share and penetration).
• Experience in managing agencies.
• Proven experience in developing and implementing effective and integrated brand plans.
• Excellent analytical skills.
• Creative approach.
• Strong communication, organizational and project leading skills.