The Role:
Working closely with the Senior Marketing Manager (in the relevant sector), the purpose of this role is to help drive the growth, reach, impact and reputation of the business by: supporting the delivery of a clear, consistent, innovative, effective and sustainable programme of marketing campaign management activity aligned to wider strategy; providing support to the wider sector programme teams in all marketing tasks and; providing support to colleagues in regions through the provision of toolkits and content packages.
Main accountabilities but not limited to the following:
Sector/Subject Expertise
- Manages and evaluates consistent and replicable multi-channel marketing campaign plans for programme and sector activity.
- Ensures campaigns are commensurate with project prioritisation, scale and scope and are data-led, strategically aligned and sustainable.
- Manages internal and external delivery of marketing campaign activity and relationships with internal and external suppliers on a day-to-day basis
Brand and Market Positioning
- Ensures the British Council brand and reputation are preserved and improved, particularly on partner platforms and channels.
- Provides expert advice, support and challenge on marketing to internal stakeholders.
- Keeps abreast of the latest developments and trends in marketing, and in the wider sector.
Consultancy, analysis & problem-solving
- Ensures the successful impact and effectiveness of marketing activity through evidence and evaluation and makes recommendations for improvement based on key audience insights.
- Applies analytical approaches to identify and assess new opportunities for marketing activity.
Strategy and Planning
- Ensures marketing strategy is aligned with the business areas and global marketing strategies.
- Makes appropriate links to issues across the broader organisation, to ensure that the development of marketing activity is based on informed business insight and joined-up thinking.
- Consults closely with internal stakeholders to understand current and future opportunities for marketing activity.
Commercial & financial management
- Using agreed corporate systems and processes, where needed, plans and manages the budget for the relevant sector area.
- Conducts monthly and year-end reporting on progress against plan and deliverables, budget, and management of issues and risks.
Relationship & stakeholder management
- Promotes and champions best practice marketing through the global Marketing Community of Practice and the global network of marketing professionals.
- Develops peer/personal networks within and outside Marketing to enhance own knowledge and expertise.
Requirements of the role:
- A degree in marketing, communications or relevant discipline, or demonstrable equivalent level of experience
- Experience in the cultural, education or charitable sectors
- Experienced in the design and delivery of marketing strategies and plans to support programmes/products
- Experience of conceiving and implementing multi-channel digital marketing campaigns, including paid activity
- Experience of engaging audiences across a variety of channels and platforms
- Experience of effective campaign evaluation
Desirable:
- Postgraduate or Masters level marketing or business qualification
- Experience in a global organisation
- Experience in the cultural, education or charitable sectors
- Experience in content commissioning
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