Senior Manager Marketing & Communications at Oasis Healthcare

Job Description

This role involves planning and directing marketing initiatives to build a positive public image, raise awareness, and engage target audiences through strategic communication campaigns and media relations.

Key Responsibilities

• Develop and implement comprehensive marketing and communication strategies that align with the company’s goals and objectives.
• Manage and nurture relationships with key stakeholders, including patients, insurance providers, healthcare partners, and regulatory bodies.
• Oversee the onboarding process of insurance companies, ensuring seamless integration and strong partnerships.
• Lead and coordinate the marketing departments across all facilities, ensuring consistency in branding, messaging, and promotional activities.
• Develop and manage content for all internal and external communications, including press releases, newsletters, social media, and website updates.
• Monitor and analyze market trends, competitor activities, and patient feedback to inform strategic decisions.
• Drive initiatives to enhance the company’s reputation, patient engagement, and overall market presence.
• Plan and execute marketing campaigns, events, and promotional activities to boost brand awareness and client acquisition.
• Ensure effective communication channels within the Oasis Healthcare Group, fostering a culture of transparency and collaboration.
• Prepare and manage the marketing budget, ensuring optimal allocation of resources and cost-effectiveness.
• Collaborate with clinical and administrative teams to support service delivery and patient experience improvements.
• Represent the company at industry events, conferences, and meetings to enhance networking and partnership opportunities.

Skill & Experience

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Proven experience in a senior marketing and communications role, preferably within the healthcare industry.
• Strong understanding of healthcare marketing, branding, and communications strategies.
• Excellent relationship management, negotiation, and stakeholder engagement skills.
• Proficiency in digital marketing tools and platforms.
• Exceptional written and verbal communication skills.